TikTok & Influencer Marketing Specialist

Position Type : Full-time Location: Philippines (Remote) Schedule: EST About the Company Our client is a growth-focused marketing partner that helps DTC and B2B brands scale through data-driven marketing, performance advertising, retention, e-commerce, and profitability-focused strategies. Their services include paid media across Google and Meta, email and SMS marketing, business intelligence, e-commerce development, and fractional CMO leadership. They work closely with growing brands to improve revenue, customer acquisition, ROAS, and overall profitability. About the Role We are looking for a TikTok & Influencer Marketing Specialist with strong knowledge of TikTok, creator marketing, and UGC. This role will focus on finding and evaluating creators, negotiating partnerships, and sourcing high-quality UGC that can be used across TikTok and paid social—particularly Meta Ads. The ideal candidate understands TikTok trends, knows what makes content perform, and can connect the right creators with the right brands and campaigns. Responsibilities Research, identify, and evaluate TikTok creators and influencers based on audience, engagement, content quality, and brand fit. Source creators specifically for UGC and paid advertising, particularly Meta Ads. Conduct creator outreach and negotiate rates, deliverables, and usage rights. Manage creator partnerships and track content deliverables and deadlines. Develop creator briefs, hooks, content concepts, and creative directions. Research TikTok trends, competitors, creators, and emerging content formats. Review UGC to ensure it meets creative and advertising requirements. Identify TikTok content that can be repurposed for Meta Ads and other paid channels. Collaborate with media buyers, creative strategists, designers, and account managers. Monitor creator and content performance and use insights to improve future campaigns. Support TikTok Shop, affiliate, and TikTok Ads initiatives when needed. Competencies and Qualifications Must-Have Strong understanding of TikTok culture, trends, creators, and short-form content. Proven experience sourcing and evaluating TikTok influencers/creators. Experience negotiating creator/influencer rates, deliverables, and usage rights. Experience sourcing UGC for paid advertising, especially Meta Ads. Strong understanding of effective hooks, content formats, and creative angles. Excellent communication, negotiation, research, and organizational skills. Familiarity with performance metrics such as CTR, CPM, CPA, CVR, and ROAS. Nice-to-Have DTC or e-commerce experience. Experience with the TikTok Creator Marketplace. TikTok Shop or affiliate marketing experience. TikTok Ads Manager or Meta Ads experience. Experience with CapCut, Adobe Premiere, or similar editing tools. Familiarity with Shopify, GA4, or UTM tracking. Key Qualities TikTok-Native: Understands trends, creators, formats, and platform culture. Creator-Savvy: Quickly identifies high-potential creators and strong brand fits. Strong Negotiator: Confident managing rates, deliverables, and usage rights. UGC-Focused: Understands what makes creator content effective for paid ads. Creative & Strategic: Turns trends and creator insights into actionable content ideas. What We Offer 100% Remote Work – Work from anywhere in the Philippines. Career Growth Opportunities – Gain hands-on experience, and continuous learning. Collaborative & Innovative Team – Work alongside skilled professionals who value excellence. Application Process We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. The interview process includes a Recruiter Interview, Client Interview, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.