Senior Web Designer

Anywhere in the World·Posted 10d ago

ecommerce

<img src="https://we-work-remotely.imgix.net/logos/0171/5497/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> Headquarters: Brazil (Remote) URL: <a href="http://startwillow.com">http://startwillow.com</a> About Willow:<a href="https://www.startwillow.com">Willow</a> is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.About the role:We’re looking for a Senior Web Designer to join our team and create high-impact, performance-driven digital experiences. In this role, you’ll lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. You’ll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences. You’ll collaborate closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints.<div> </div>Responsibilities:Marketing & Visual Design — Designing high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives.UX, Research & Strategy — Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals.UI Design & Prototyping — Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback.Usability, Accessibility & Inclusivity — Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices.Design Systems & Documentation — Building and maintaining scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering.Collaboration & Ownership — Working closely with developers, PMs, marketers, and stakeholders, leading design discussions, and owning decisions end-to-end. They're also expected to stay current on design and web trends to keep output quality high.<div> </div>Requirements:<ul><li>5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments</li><li>Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes</li><li>Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences</li><li>Experience running or designing for A/B tests and experimentation programs</li><li>A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns</li><li>Expert-level Figma (components, auto-layout, variables, prototyping, design system management)</li><li>Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion)</li><li>Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and composition</li><li>Deep understanding of responsive/adaptive design and mobile-first principles</li><li>Working knowledge of HTML/CSS fundamentals </li><li>Familiarity with WCAG accessibility standards and inclusive design practices</li><li>Experience building and maintaining scalable design systems</li><li>Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers)</li><li>Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent</li><li>Self-directed and proactive — able to take an ambiguous brief and drive it to a shipped outcome</li><li>Commercially minded — understands that design in this role serves business outcomes, not just aesthetics</li><li>Detail-oriented, with high standards for craft and polish</li><li>Comfortable working in a fast-paced environment where priorities shift and timelines compress</li><li>Collaborative, low-ego, and able to disagree constructively</li></ul>Nice to Have<ul><li>Experience in health, wellness, telehealth, or regulated industries (familiarity with compliance-aware design)</li><li>Hands-on Webflow experience </li><li>Motion design skills (Lottie, After Effects, or Figma's prototyping for micro-interactions)</li><li>Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale</li><li>Familiarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and how to read funnel data</li><li>Understanding of SEO principles as they relate to page design and structure</li><li>Experience partnering with copywriters on messaging-driven landing pages</li><li>Previous agency background combined with in-house experience</li></ul><div> </div>What’s in it for you?<ul><li>As full-time member of our team, you’ll enjoy:</li><li>Flexible hours</li><li>Work wherever you choose</li><li>Fun and casual work environment</li><li>Employee engagement activities and virtual gatherings</li><li>We are a diverse, global team! 🌍 </li></ul><div> </div> To apply: <a href="https://weworkremotely.com/remote-jobs/willow-health-senior-web-designer">https://weworkremotely.com/remote-jobs/willow-health-senior-web-designer</a>

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