Senior Social Media Manager

<div class="content-intro"><p><strong>About Us</strong></p> <div data-page-id="HladdPLXIoNz4nxkqkCuk4rAs8v" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-XCikdRR2xoZIjdxtCKcuOflrs8d">Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.</div> <div class="ace-line ace-line old-record-id-IF06dI0MPoBwYfxbZ4zui13HsoC">&nbsp;</div> <div class="ace-line ace-line old-record-id-X5EbdOwvMoYuOmxQBbuueUEDsDd">Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.</div> <div class="ace-line ace-line old-record-id-LtVud2dO7oglqJxxZoOucqjJsPc">&nbsp;</div> <div class="ace-line ace-line old-record-id-RMHkdm4bPo66l3xMVO8ui1o8sle">Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.</div> </div></div><div data-page-id="JftKdmCJcoWVBfx5cHvunKH4sxN" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-doxusxLjsVsdF48mbmJVZHaad5g">About the Role</h2> <div class="ace-line ace-line old-record-id-doxusIYrH63EHqakaDQADJqCEFg">Bybit is looking for a Head of Social Media who is equal parts creative visionary and operational leader. This is not a "post and pray" role — you will own the global social strategy for one of the world's top crypto exchanges, lead a distributed team across regions, and be the connective tissue between brand, product, community, and culture.</div> <div class="ace-line ace-line old-record-id-doxustfjBjFhG4cRGK5M2sjqxsg">You will inherit a team that is growing fast, working with external agencies, and navigating the complexity of a global rebrand (Brand 6.0). You'll need to bring structure without killing creativity, and bring creativity without losing accountability.</div> <div class=" old-record-id-doxusc41QI8tEGISem3yCy3sIee" data-type="divider"><hr></div> <h2 class="heading-2 ace-line old-record-id-doxusoklQm8D9PuaCjJxn1FecIg">What You'll Own</h2> <h3 class="heading-3 ace-line old-record-id-doxusW6pGULd5Lfebn7jaDGgJmh">Strategy &amp; Narrative</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusNzrlT7z6YqP5l1BcU9RNRc" data-list="bullet"> <div>Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms</div> </li> <li class="ace-line ace-line old-record-id-doxuskOpv4Tpjfx87AW0AnwnMJg" data-list="bullet"> <div>Translate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 community</div> </li> <li class="ace-line ace-line old-record-id-doxusIlwwWFrM9k08zEAEBdFDDe" data-list="bullet"> <div>Build and maintain Bybit's social voice — bold, credible, and culturally relevant — in alignment with Brand 6.0 guidelines</div> </li> <li class="ace-line ace-line old-record-id-doxus57TRVmNXQRC8M7nBYEQDNI" data-list="bullet"> <div>Develop channel/product-specific strategies that balance global consistency with regional relevance</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxusOlzUZe3g99W8npmaU8MYCg">Team Leadership &amp; Operations</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusE5jSfpcewrUvhGjAjAeRlh" data-list="bullet"> <div>Lead, mentor, and grow a global social media team (currently ~4–6 members) plus manage relationships with production and influencer agencies and other departments</div> </li> <li class="ace-line ace-line old-record-id-doxusmB5r2DudZmvC04bfLp04oc" data-list="bullet"> <div>Establish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scale</div> </li> <li class="ace-line ace-line old-record-id-doxusCCeRoeeoHCt6XmOskxAulb" data-list="bullet"> <div>Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications</div> </li> <li class="ace-line ace-line old-record-id-doxusAXmUXee9mUy6UXbiBJZcSf" data-list="bullet"> <div>Implement SOPs for content creation, agency briefing, influencer collaboration, and crisis response</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxusNjZUASJACjazymNeq2bOti">Campaign &amp; Content Execution</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusIe0PSJxkZiLkKehNwidE8c" data-list="bullet"> <div>Partner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable</div> </li> <li class="ace-line ace-line old-record-id-doxusgBJKP5RvuhNJOPXS3F1S7e" data-list="bullet"> <div>Oversee influencer strategy — from shortlisting and legal clearance to performance tracking</div> </li> <li class="ace-line ace-line old-record-id-doxusA1NrJsNugWqCbhVHbsWxmb" data-list="bullet"> <div>Manage the production agency relationship for high-quality video content the internal team cannot produce at speed</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxusqn2AP2roo8s4s4zxPSAmZf">Data, OKRs &amp; Reporting</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxussHDEu97NoiQDGIWLlkFEyd" data-list="bullet"> <div>Own social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social</div> </li> <li class="ace-line ace-line old-record-id-doxuswEMRjZrL8M0tAUEns77ITh" data-list="bullet"> <div>Use Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortems</div> </li> <li class="ace-line ace-line old-record-id-doxusBT1YrXdI0g8b5CpUcUFUhf" data-list="bullet"> <div>Present social performance to leadership in biweekly reviews; flag risks and opportunities proactively</div> </li> <li class="ace-line ace-line old-record-id-doxusJXvcQ1s5DKW5sPXr3rkNQc" data-list="bullet"> <div>Leverage AI tools for trend harvesting, content optimization, and competitive analysis</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxusatoFbBOjYy5497pxF8KMTh">Cross-Functional Collaboration</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusHJH7XBPSMq1trOp4W1bm4e" data-list="bullet"> <div>Work closely with BU marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effort</div> </li> <li class="ace-line ace-line old-record-id-doxusgHpzOXF7OpUpGEsvFcitqc" data-list="bullet"> <div>Align with the Strategy Office on global go-to-market strategy and upper-funnel performance</div> </li> <li class="ace-line ace-line old-record-id-doxusKoHmpcqr4SW240Q7XqkEYS" data-list="bullet"> <div>Coordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restrictions</div> </li> </ul> <div class=" old-record-id-doxushtcTuouX7i0BGY2VpmVL0b" data-type="divider"><hr></div> <h2 class="heading-2 ace-line old-record-id-doxus5XEXcDYyFd139pqH0RDK5q">What We're Looking For</h2> <h3 class="heading-3 ace-line old-record-id-doxusUq1fmKB2R5D080wcl8zVNf">Must-Have</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusNYNPNzGrd2JpXE5RcBg8xf" data-list="bullet"> <div><strong>4–8 years</strong> of social media experience, with at least <strong>3 years in a leadership role</strong> managing a team</div> </li> <li class="ace-line ace-line old-record-id-doxusqeSsP0w8c1eD9XHTG9B7Le" data-list="bullet"> <div><strong>Marketing background</strong> — you think in campaigns, narratives, and audience journeys, not just posts</div> </li> <li class="ace-line ace-line old-record-id-doxusbTp3XEVZPOlmjf0wcqNEMb" data-list="bullet"> <div>Proven track record of <strong>growing social accounts at scale</strong> for a global brand (1M+ followers preferred)</div> </li> <li class="ace-line ace-line old-record-id-doxusAgJRKayRp3cCNj3Rq4OIgT" data-list="bullet"> <div>Strong <strong>project management skills</strong> — you can run multiple workstreams, manage agencies, and hit deadlines without chaos</div> </li> <li class="ace-line ace-line old-record-id-doxuseKhVcckitFWzfwwo6hscAb" data-list="bullet"> <div>Experience with <strong>Sprinklr</strong> or equivalent enterprise social media management platforms</div> </li> <li class="ace-line ace-line old-record-id-doxusMnq8Bqoa5RUwITWx32Yesh" data-list="bullet"> <div><strong>AI-native mindset</strong> — you actively use AI tools in your workflow for content, research, and analysis</div> </li> <li class="ace-line ace-line old-record-id-doxushxkSGCSdhYEYjwo8fiFsud" data-list="bullet"> <div>Exceptional written and spoken English; additional languages (Arabic, Mandarin, Spanish, Portuguese) are a strong plus</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxus3b3omMOZbNqD1z0uZrWDbg">Nice-to-Have</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusu1hdIu54eSxJURN3IbZzvf" data-list="bullet"> <div>Experience managing <strong>influencer programs</strong> end-to-end, including legal and compliance workflows</div> </li> <li class="ace-line ace-line old-record-id-doxusQHQuNGJcDrgzLthgsWHK2d" data-list="bullet"> <div>Background working with <strong>executive communications</strong> — writing for or managing the social presence of C-suite spokespeople</div> </li> <li class="ace-line ace-line old-record-id-doxusL8eLwQqx9uPYAqfs3lHsGd" data-list="bullet"> <div>Experience with <strong>rebranding</strong> or brand evolution at a global company</div> </li> <li class="ace-line ace-line old-record-id-doxusFfnOdjN4Tib6UdQmHCKfNc" data-list="bullet"> <div>Familiarity with <strong>OAP/project management systems</strong> and cross-functional campaign coordination</div> </li> <li class="ace-line ace-line old-record-id-JTE5d47xDofOqfxsu4DuhL5isHg" data-list="bullet"> <div>Deep knowledge of <strong>crypto, Web3, or fintech</strong> — you can write about DeFi, trading products, and market events without needing a translator (optional)</div> </li> </ul> <div class=" old-record-id-doxusygYfMgqGsb08kVmSefghUf" data-type="divider"><hr></div> <h2 class="heading-2 ace-line old-record-id-doxusGZ3HSdEMaPKGjstk86FZFf">What Makes This Role Unique</h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxuscQzErv0dsjM8ISCEloIhEf" data-list="bullet"> <div>You'll be shaping the social voice of a <strong>top-3 global crypto exchange</strong> during a pivotal rebranding moment</div> </li> <li class="ace-line ace-line old-record-id-doxusHJcnHJ2mFCDDqh7e7AuwRc" data-list="bullet"> <div>Direct access to and collaboration with the <strong>executive leadership</strong></div> </li> <li class="ace-line ace-line old-record-id-doxusHVKFmSkFuKiRFj5P3HTicf" data-list="bullet"> <div>A team that is genuinely invested in getting better — we're building SOPs, improving briefs, and upgrading our tooling (new OAP system launching mid-August)</div> </li> <li class="ace-line ace-line old-record-id-doxus0EAaQzyeWL8sdmp8CLgKhg" data-list="bullet"> <div>Real budget, real agencies, real campaigns — this is not a one-person show</div> </li> <li class="ace-line ace-line old-record-id-doxusERNPe3Q85IHfBsXP0eiLfh" data-list="bullet"> <div>A culture that values <strong>ownership, speed, and creative courage</strong></div> </li> </ul> <div class=" old-record-id-doxusI5FOMXcpbPkcuMugdnu1Sb" data-type="divider"><hr></div> <h2 class="heading-2 ace-line old-record-id-doxusSoYAdKIRy01v7WiYvfuNcE">What We Don't Want</h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxus2Pe91K8I4mIfYQO7LFthDd" data-list="bullet"> <div>Someone who needs to be told what to post</div> </li> <li class="ace-line ace-line old-record-id-doxusxt4dUfDjdqTp5x3dBPuMLh" data-list="bullet"> <div>Someone who can't write a content brief or manage an agency</div> </li> <li class="ace-line ace-line old-record-id-doxustlAGZ01kUVuIqi5Wi1HyHU" data-list="bullet"> <div>Someone who treats social as a support function rather than a growth engine</div> </li> <li class="ace-line ace-line old-record-id-doxusUPRINxMJpeFr5a9mjLRnzb" data-list="bullet"> <div>Someone who can't handle ambiguity or a fast-moving environment</div> </li> </ul> </div><div class="content-conclusion"><p><strong>Why Join Us</strong><br>At Bybit, we are committed to fostering a supportive and enriching work environment.&nbsp;<br>Our benefits include:<br>- Study Growth Fund: We support your professional development and continuous learning.<br>- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.<br>- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.<br>- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.<br>- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.</p></div>