Senior Product Marketing Manager, IT and CIO Audiences
Vancouver, BC·Posted yesterday
developer-toolsainode
<h1 data-path-to-node="3,0">Senior Product Marketing Manager, IT & CIO Audiences</h1> <p> </p> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">The Asana Product Marketing team fuels business growth and builds a brand customers love. We create campaigns and content that attract new accounts and inspire current ones to grow with us.</div> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">We're looking for a Senior Product Marketing Manager to own how Asana shows up to IT and digital transformation leaders. Your primary audiences are CIOs and IT Operations leaders.</div> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock"><br>You'll join the Audience Marketing team, the group responsible for how Asana speaks to the specific people and industries we sell into. These buyers are navigating tool consolidation, AI adoption, governance, and the shift to agentic workflows, and you'll turn deep knowledge of their world into technically credible messaging, content the field uses every day, and campaign themes that bring new logos into the pipeline. You'll own the narrative and the sales plays that the field uses for this persona, partnering across PMM, sales and product. You will report to the Director of Product Marketing, Audience Marketing.<br><br></div> <h1 data-path-to-node="6,0">What you’ll achieve</h1> <ul class="RichTextList-bulleted"> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Own the audience strategy, messaging, and positioning for CIO, digital transformation, and IT Operations personas, aligned to Asana's broader positioning and revenue goals.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Become the expert on the trends driving stack change: AI adoption, tool sprawl and consolidation, security and governance and modernization.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Map how these buyers decide, including budget ownership, workflows, evaluation criteria, and the roles of technical influencers and executive sponsors.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Create technically credible content across the buyer journey, such as POVs, solution narratives, demos, executive briefings, and whitepapers.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Act as the subject matter expert across Asana's portfolio, partnering with Core PMMs to connect products to IT priorities, such as AI governance, tool consolidation, and scaling AI agents safely across the enterprise.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Equip the sales field for technical conversations with discovery guides, objection handling, competitive positioning, battlecards, and customer proof.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Shape new-logo acquisition campaigns in close partnership with Campaigns to generate net-new pipeline.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Represent the voice of the customer by bringing IT audience and market feedback into product and positioning decisions.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Create sales enablement and ensure the success of sales plays.</div> </li> </ul> <h1 data-path-to-node="8,0">About you</h1> <ul class="RichTextList-bulleted"> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">7+ years of experience in product marketing, audience marketing, or GTM at an enterprise software company.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Deep understanding of IT and technical buyers, including how stack, vendor, and budget decisions get made.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Experience in ITSM, developer tools, AI and automation platforms, or work management preferred.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Ability to explain complex technical and AI concepts clearly to both technical practitioners and executive audiences.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Comfortable in fast-moving categories where the narrative changes quarterly, with a point of view on where the market is heading.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Field-tested storyteller and writer who turns research into sales-ready content and pipeline-generating campaigns.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Data-driven, with experience using qualitative and quantitative research to set strategy and measure impact.</div> </li> <li> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock">Strong presenter, equally at home in a CIO briefing or a sales enablement session, and a sharp editor who holds content to a high quality bar.</div> </li> </ul> <p id="p-rc_d43766e494550528-464" data-path-to-node="9,8,0"></p> <p id="p-rc_d43766e494550528-465" data-path-to-node="10"><span class="" data-path-to-node="10,0"><span class="citation-26070">At</span><span class="citation-26068 citation-26069 citation-26070 citation-end-26070"> Asana, we're committed to building teams that include a v</span><span class="citation-26068 citation-26069 citation-end-26069">ariety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission</span></span><span class="" data-path-to-node="10,2"><span class="citation-26066 citation-26067 citation-end-26067">. If you're interested in th</span><span class="citation-26066 citation-end-26066">is role and don't meet every listed requirement, we still encourage you to apply</span></span><span class="" data-path-to-node="10,4"><span class="citation-26065 citation-end-26065">.</span></span></p> <h1 id="p-rc_d43766e494550528-531" class="" data-path-to-node="11,0"><span class="citation-26064 citation-end-26064">What we’ll offer</span></h1> <p> </p> <p id="p-rc_d43766e494550528-517"><span class="pending" data-path-to-node="12,0"><span class="citation-26063 citation-end-26063">Our comprehensive compe</span>nsation package plays a big part in how we recognize you for the impact yo<span class="citation-26062 citation-end-26062">u have on our path to achieving our mission</span></span><span class="pending" data-path-to-node="12,2"><span class="citation-26061 citation-end-26061">. We believe that compensation should be reflective of the value you create relative to the market value of your role</span></span><span class="pending" data-path-to-node="12,4"><span class="citation-26060">. To ensure pay is fair and not impacted by bi</span><span class="citation-26059 citation-26060 citation-end-26060">ases, we're c</span><span class="citation-26059 citation-end-26059">ommitted to looking at market value which is why we check ourselves and conduct a yearly pay equity audit</span></span><span class="pending" data-path-to-node="12,6"><span class="citation-26058 citation-end-26058">.</span></span></p> <p id="p-rc_d43766e494550528-466" data-path-to-node="12"><span class="" data-path-to-node="13,0"><span class="citation-26057 citation-end-26057">For this role, the estimated base salary range is between $135,000 -$160,000 CAD</span></span><span class="" data-path-to-node="13,2"><span class="citation-26056 citation-end-26056"> The actual ba</span>se salary wi<span class="citation-26055 citation-end-26055">ll vary based on various factors, including market and individual qualifications objectively assessed during the interview process</span></span><span class="" data-path-to-node="13,4"><span class="citation-26054 citation-end-26054">. The listed range above is a guideline, and the base salary range for this role may</span> be modified</span><span class="" data-path-to-node="13,6">.</span></p> <p id="p-rc_d43766e494550528-467" data-path-to-node="13"><span class="" data-path-to-node="14,0">In addition to base <span class="citation-26053 citation-end-26053">salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits</span></span><span class="" data-path-to-node="14,2"><span class="citation-26052 citation-end-26052">. If you're interviewing for this role, speak with your recruiter to learn more a</span>bout the total compensation and benefits for this role</span><span class="" data-path-to-node="14,4">.</span></p> <p id="p-rc_d43766e494550528-468" data-path-to-node="14"><span class="">We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:</span></p> <ul class="animating" data-path-to-node="16"> <li class="animating"> <p id="p-rc_d43766e494550528-518" class="animating" data-path-to-node="16,0,0"><span class="animating" data-path-to-node="16,0,0,0">Mental health, wellness & fitness benefits</span></p> </li> <li class="animating"> <p id="p-rc_d43766e494550528-519" class="animating" data-path-to-node="16,1,0"><span class="animating" data-path-to-node="16,1,0,0">Career coaching & support</span></p> </li> <li class="animating"> <p id="p-rc_d43766e494550528-520" class="animating" data-path-to-node="16,2,0"><span class="animating" data-path-to-node="16,2,0,0">Inclusive family building benefits</span></p> </li> <li class="animating"> <p id="p-rc_d43766e494550528-521" class="animating" data-path-to-node="16,3,0"><span class="animating" data-path-to-node="16,3,0,0">Long-term savings or retirement plans</span></p> </li> <li class="animating"> <p id="p-rc_d43766e494550528-522" class="animating" data-path-to-node="16,4,0"><span class="animating" data-path-to-node="16,4,0,0">In-office culinary options to cater to your dietary preferences</span></p> </li> </ul> <p id="p-rc_d43766e494550528-523" class="animating" data-path-to-node="17"><span class="animating" data-path-to-node="17,0">These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations</span><span class="animating" data-path-to-node="17,2">. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role</span><span class="animating" data-path-to-node="17,4">.</span></p><div class="content-conclusion"><p><strong>About us</strong></p> <p data-pm-slice="1 1 []">Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.</p> <div class="TypographyPresentation_31345133_root TypographyPresentation_31345133_root--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol_1625403506_highlightSol HighlightSol_1625403506_buildingBlock" style="text-align: left;">We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.</div> <p data-pm-slice="1 1 []"><strong><a class="LinkThemeablePresentation LinkPrimaryPresentation LinkPrimaryPresentation--sentimentSelected PrimaryLink HighlightSol HighlightSol--core HighlightSol--buildingBlock" href="https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db" target="_blank">Join Asana’s Talent Network</a></strong> to stay up to date on job opportunities and life at Asana.</p></div>