Senior Growth Manager - Lifecycle & Product
Australia; Sydney, New South Wales, Australia·Posted today
web3cryptofintechgonode
<div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-ARMWdtKDIowwlyxaSOuuzEqssIf"><strong>Who We Are</strong></h2> </div> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.</div> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> </div> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-PiRwdXFmiomeQDxx0RUuDGJ1sag"><strong>About the Opportunity</strong></h2> <div data-page-id="AwkZdlAVioMuamxLKXxlBWKkghb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-YDvwdru2xoXfjwxNo04l9W8Sgqd">The Senior Growth Manager will own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and priority segments, including advanced traders and VIPs.</div> <div class="ace-line ace-line old-record-id-YDvwdru2xoXfjwxNo04l9W8Sgqd"> </div> <div class="ace-line ace-line old-record-id-K375dHlX2oiNzMxWvzGlRRLjgjc">This is a hands-on senior individual contributor role responsible for translating business and product priorities into coordinated growth initiatives and measurable commercial outcomes. The role will act as the key local stakeholder for global Performance Marketing and Lifecycle teams while working closely with Product, Relationship Management, Data, Marketing, and other regional and global stakeholders.</div> <div class="ace-line ace-line old-record-id-K375dHlX2oiNzMxWvzGlRRLjgjc"> </div> <div class="ace-line ace-line old-record-id-K375dHlX2oiNzMxWvzGlRRLjgjc"> <h2 class="heading-2 ace-line old-record-id-PiRwdXFmiomeQDxx0RUuDGJ1sag"><strong>What You'll be Doing</strong></h2> <ul> <li> <p id="p-rc_de10979bee5e26c5-66" data-path-to-node="3,0,0"><span data-path-to-node="3,0,0,0">Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through execution, journey optimization, and performance reporting</span><span data-path-to-node="3,0,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-67" data-path-to-node="3,1,0"><span data-path-to-node="3,1,0,0">Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics</span><span data-path-to-node="3,1,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-68" data-path-to-node="3,2,0"><span data-path-to-node="3,2,0,0">Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving activation, feature adoption, retention, monetization, and lifetime value</span><span data-path-to-node="3,2,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-69" data-path-to-node="3,3,0"><span data-path-to-node="3,3,0,0">Design customer lifecycle, loyalty, reward, engagement, and reactivation programs that drive long-term retention and commercial growth</span><span data-path-to-node="3,3,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-70" data-path-to-node="3,4,0"><span data-path-to-node="3,4,0,0">Act as the key local stakeholder for global Product Marketing, Performance Marketing, and Lifecycle teams, translating local product priorities into campaign briefs, automated journeys, and tailored messaging</span><span data-path-to-node="3,4,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-71" data-path-to-node="3,5,0"><span data-path-to-node="3,5,0,0">Plan and execute high-value customer events, VIP experiences, partner activations, and lifecycle engagements, managing delivery from objectives and budgets through to stakeholder coordination and retention reporting</span><span data-path-to-node="3,5,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-72" data-path-to-node="3,6,0"><span data-path-to-node="3,6,0,0">Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and user-centric lifecycle programs</span><span data-path-to-node="3,6,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-73" data-path-to-node="3,7,0"><span data-path-to-node="3,7,0,0">Monitor funnel conversion, product adoption, and lifecycle performance, identify retention and growth opportunities, and communicate insights and recommendations to stakeholders</span><span data-path-to-node="3,7,0,2">.</span></p> </li> </ul> <h2><strong>What We Look For In You </strong> </h2> <div data-lark-html-role="root"> <ul class="richTextDocs-unOrderList richTextDocs-unOrderList-disc" data-eleid="56"> <li> <p id="p-rc_de10979bee5e26c5-74" data-path-to-node="6,0,0"><span data-path-to-node="6,0,0,0">Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field</span><span data-path-to-node="6,0,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-75" data-path-to-node="6,1,0"><span data-path-to-node="6,1,0,0">Proven experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting</span><span data-path-to-node="6,1,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-76" data-path-to-node="6,2,0"><span data-path-to-node="6,2,0,0">Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning</span><span data-path-to-node="6,2,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-77" data-path-to-node="6,3,0"><span data-path-to-node="6,3,0,0">Deep understanding of lifecycle marketing principles and tools, with the ability to build automated user journeys and brief/collaborate effectively with specialist teams</span><span data-path-to-node="6,3,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-78" data-path-to-node="6,4,0"><span data-path-to-node="6,4,0,0">Experience planning and executing VIP engagements, targeted customer events, partner activations, or lifecycle-driven experiences</span><span data-path-to-node="6,4,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-79" data-path-to-node="6,5,0"><span data-path-to-node="6,5,0,0">Strong commercial and analytical skills, with the ability to connect lifecycle and product marketing activities to retention and business outcomes</span><span data-path-to-node="6,5,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-80" data-path-to-node="6,6,0"><span data-path-to-node="6,6,0,0">Proven ability to influence cross-functional stakeholders—especially Product and Engineering teams—and work effectively with regional and global teams</span><span data-path-to-node="6,6,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-81" data-path-to-node="6,7,0"><span data-path-to-node="6,7,0,0">Strong communication, stakeholder-management, and project-management skills</span><span data-path-to-node="6,7,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-82" data-path-to-node="6,8,0"><span data-path-to-node="6,8,0,0">Proactive, execution-focused, and comfortable operating in a fast-paced environment</span><span data-path-to-node="6,8,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-83" data-path-to-node="6,9,0"><span data-path-to-node="6,9,0,0">Experience in cryptocurrency, fintech, financial services, or another regulated industry is advantageous</span><span data-path-to-node="6,9,0,2">.</span></p> </li> <li> <p id="p-rc_de10979bee5e26c5-84" data-path-to-node="6,10,0"><span data-path-to-node="6,10,0,0">Experience working with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments is advantageous</span><span data-path-to-node="6,10,0,2">.</span></p> </li> </ul> <h2 class="heading-2 ace-line old-record-id-CmqsdZ2GTo6Z9VxuHx4ugzRRsm3"><strong>Perks & Benefits</strong></h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-XvQudJ7z0ouSnuxOibouMkKzsCc" data-list="bullet"> <div>Competitive total compensation package</div> </li> <li class="ace-line ace-line old-record-id-GAzBdJXxLo291PxrthXurPeds4g" data-list="bullet"> <div>L&D programs and Education subsidy for employees' growth and development</div> </li> <li class="ace-line ace-line old-record-id-CKPxdgHeoosenzxCpV2uV32ysz0" data-list="bullet"> <div>Various team building programs and company events</div> </li> <li class="ace-line ace-line old-record-id-XjPSdIa92oGeLox9Qo9uejVEs4c" data-list="bullet"> <div>Wellness and meal allowances</div> </li> <li class="ace-line ace-line old-record-id-CS34dAJCDoMDHxx95pZu43yjsxB" data-list="bullet"> <div>Comprehensive healthcare schemes for employees and dependants</div> </li> <li class="ace-line ace-line old-record-id-Uqtsd4bN8oaHt7xyPlYuxmfcsob" data-list="bullet"> <div>More that we love to tell you along the process!</div> </li> </ul> </div> <p> </p> </div> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor 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