Senior Customer Marketing Manager
Vancouver, Canada·Posted today
aisaasgo
<div class="content-intro"><p> </p> <div class="p-rich_text_section">At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the <em data-stringify-type="italic">2025 Forrester Wave Report for SPM</em>, <em data-stringify-type="italic">2023 Ventana Research Revenue Performance Management (RPM) Value Index</em>, <em data-stringify-type="italic">Gartner Peer Insights</em>, <em data-stringify-type="italic">2024 Gartner SPM Market Guide</em>, and <em data-stringify-type="italic">G2. </em>Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:</div> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Innovate with Purpose: Build impactful solutions for customers worldwide.</strong></li> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Join Excellence: Work in a diverse, collaborative, and innovative team.</strong></li> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Shape the Future: Lead in redefining revenue optimization.</strong></li> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Grow Together: Unlock your potential in a supportive environment.</strong></li> </ul> <div class="p-rich_text_section">Join us at Varicent—where your talent and ambition meet limitless opportunities for success!</div></div><p> </p> <div> <div id="copilot-message-_r_li_" class="fai-CopilotMessage__content r1izxv8h ___7qar2c0 fcthzvy"> <div> <div> <div class="___1vve6yh f22iagw f1vx9l62 f122n59 f3bhgqh f1mnxvew fly5x3f"> <div class="___j4vmuw0 f22iagw f1vx9l62 f1869bpl fly5x3f fbc6vix"> <div data-testid="loading-message" data-fui-focus-visible=""> <div> <div> <div id="response-id_r_lg_" class="___1yop6mf f336tjw f9ijwd5 fz7g6wx fod5ikn f1s184ao" data-testid="lastChatMessage"> <div class="___1peis63 f22iagw f1063pyq f6jr5hl f1c88k3p"> <div class="___4htdyp0 fz7g6wx fy77jfu"> <div class="___1j4t0a1 f1lmfglv f1abmfm4" data-testid="markdown-reply" data-message-id="ea56e190-6b61-42d1-ac04-2239fe31dcd3" data-message-type="Chat"> <div class="___wfz1bu0 f22iagw f1vx9l62 fkmyikg f1lchdms f8l1z07 f1bhlzyd fg7epj3 f6jexfl f51n2f7 f16i8inh f3hzskh fzrdz8g fgwpxlh f1mdis10 f1rlczia f1ru2i4w fybv31n frwhrpf f17606zk f1wajnsr fb2pphc f1ljyjn1 fn6q6te f13jkcek fc0mgwn f1vuepmk f1c67nor fox1fvb f1shpdak f16g5hod f5phetg f12y62xk f1ow2z5w ftscbmq f1puue47 f1dsqotm f15rwmdu fkn0plo f1eruqge f1h0jk8n f10g1f9j f120u0xe fj4oygf fhr1v3p f2f27t1 fq2hb2s fsm702t fnayxhc fsfw6tx f1qyzrg f1w1ba3b f1n1h15l f1uor9nw f5mul0p f1c223r6 f1gbbxaq fw6nln4 f14kurlc fw6qtf3 f1cn6utk f130mqt5 f1xbt02t f17svvhy frd941i f1hm7p6r fk7l1aj ff0esoo fjq1tck fsa9eb5 ffameid f2o0lfm fmnegnk f14vyl7u f1hgxd9a fnlztsn f1ogdc4m f5q94w4 f8wbv2e f57f23h f1rsztky fikzu31 f4ady98 favbfap fcu7nei fpjsg6z f1xd82kt f4qa6gt fc3j4kt fmkp3n6 f1nwes5u fs0nqof fcg5rg0 fzuwlxe fhwpw40 f1h6fez2 f5ybzmn f1yzfvpk f16v1stg f8jclj0 f1c2gnh0 fry9c0a f1dwawj4 f1hw1bew fdmtvqg f1uehrap f1o2z0la f6hli9u f7kjtdb f17o8cpj f1oaoifb f18mpl1h f1y1vkt fij1kcj fhcms6v f8s4fs1 f1a8yah9 f1950bfk fxc7pbt f1wwqd0h f1mdenie fb5p750 f1ud1yn8 fq26vao f1c0fisw f9w4ola fw4wpu5 f1aekw10 fn7q2vw fm5yq3g fag8tdu f17aevfr f58f5vt f102mg56 f126zdz7 fyvuiz7 f10ud6hq f1u8wd2w fxy0hb4 ffdz3f9 f1vh42m0 f197g5h6 f1bzjmsn fj6y084 f9909mp fiz0p2d f1vkdkjs f19n0e5 f1eldvup f11ob4g2 f1jakm6c fe0pja7"> <h2><strong>Summary of the Role and Team</strong></h2> <p>As a Senior Customer Marketing Manager, you will join Varicent’s Marketing organization and lead the strategy, execution, and optimization of integrated campaigns designed to grow revenue within existing customer accounts.</p> <p>Working closely with Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams, you will create campaigns that drive customer expansion, cross-sell, upsell, adoption, and pipeline growth. You will serve as the orchestration lead across multiple stakeholders, ensuring campaigns align with business objectives and deliver measurable impact throughout the customer lifecycle.</p> <p>This role combines strategic planning, campaign execution, data-driven optimization, and cross-functional leadership to help transform existing customers into long-term growth opportunities.</p> <hr> <h2><strong>What You Will Be Doing</strong></h2> <ul> <li>Design and execute integrated customer expansion campaigns across email, digital, webinars, events, account-based marketing, lifecycle marketing, customer marketing, and sales-led initiatives</li> <li>Develop segmentation and targeting strategies based on customer lifecycle stage, product adoption, account health, renewal timing, and growth opportunities</li> <li>Partner with Customer Success, Sales, and Revenue Operations teams to identify expansion-ready accounts and align campaign priorities to business opportunities</li> <li>Lead campaign planning, execution, stakeholder alignment, intake management, prioritization, and launch readiness across multiple initiatives</li> <li>Analyze campaign performance and customer engagement data to identify optimization opportunities and improve expansion outcomes</li> <li>Coordinate cross-functional contributors, agency partners, and vendors to ensure campaigns are delivered on time, within budget, and aligned to business goals</li> <li>Partner with Product Marketing, Content, Creative, and Digital Marketing teams to develop messaging, assets, and customer journeys tailored to target audiences</li> <li>Build scalable campaign frameworks, reporting processes, and best practices that improve campaign effectiveness, operational efficiency, and revenue contribution</li> </ul> <hr> <h2><strong>What You Bring</strong></h2> <ul> <li><strong>7+ years of B2B marketing experience</strong> in integrated marketing, campaign management, demand generation, customer marketing, lifecycle marketing, or related functions</li> <li>Experience developing and executing multi-channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross-sell outcomes</li> <li>Experience working with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar technologies</li> <li>Experience using Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement</li> <li>Experience collaborating with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams</li> <li>Strong understanding of customer lifecycle marketing, account-based marketing, buyer journeys, funnel management, pipeline generation, and attribution models</li> <li>Strong project management and stakeholder management skills, including the ability to influence outcomes without direct authority</li> <li>Strong analytical and communication skills with the ability to translate campaign performance data into actionable business recommendations</li> </ul> <hr> <h2><strong>Success Outcomes</strong></h2> <h3><strong>First 90 Days</strong></h3> <ul> <li>Develop a strong understanding of Varicent’s products, customer lifecycle, expansion strategy, campaign processes, and technology stack</li> <li>Build relationships with Customer Success, Sales, Marketing, and Revenue Operations stakeholders</li> <li>Assess current customer expansion programs, campaign performance, audience segmentation strategies, and reporting processes</li> <li>Identify opportunities to improve campaign effectiveness, customer targeting, and operational efficiency</li> </ul> <h3><strong>Within 6 Months</strong></h3> <ul> <li>Independently manage customer expansion campaigns from planning through execution, optimization, and performance reporting</li> <li>Establish strong alignment with Customer Success and Sales teams to improve campaign follow-up, targeting, and pipeline conversion</li> <li>Implement segmentation, testing, and optimization strategies that improve engagement, expansion pipeline creation, and campaign effectiveness</li> <li>Build scalable campaign processes, reporting frameworks, and planning methodologies that support consistent execution</li> </ul> <h3><strong>Within 12 Months</strong></h3> <ul> <li>Consistently deliver campaigns that contribute measurable expansion pipeline, revenue influence, customer engagement, and adoption outcomes</li> <li>Demonstrate improvements in targeting precision through customer health data, product usage insights, lifecycle segmentation, and account intelligence</li> <li>Establish repeatable campaign frameworks that support customer expansion efforts across products, customer segments, and regions</li> <li>Serve as a trusted campaign leader who influences expansion strategy through data-driven recommendations and cross-functional collaboration</li> <li>Drive ongoing improvements in campaign effectiveness through testing, optimization, stakeholder alignment, and process enhancements</li> </ul> <p> </p> <p><span data-contrast="auto">For this role, the estimated annual base salary range is between <strong>115,200.00 - 151,200.00 CAD</strong>. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.</span></p> <p><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">This posting is for a </span><strong><span data-contrast="auto">new</span></strong><span data-contrast="auto"> vacancy.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement — not replace — human decision-making.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto"><span data-ccp-parastyle="Strong1" data-ccp-parastyle-defn="{"ObjectId":"15869c1a-2d06-5784-8edf-428ec4be8a42|1","ClassId":1073872969,"Properties":[469775450,"Strong1",201340122,"2",134234082,"true",134233614,"true",469778129,"Strong1",335572020,"1",134224900,"true",469777841,"Arial",469777842,"Arial",469777843,"Arial",469777844,"Arial",469769226,"Arial",268442635,"22"]}">Overview of Benefits:</span></span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p> <ul> <li><strong><span data-contrast="auto"> Health & Wellness</span></strong><span data-contrast="auto"> — Comprehensive medical, dental, and vision coverage tailored to your local needs</span></li> <li><strong><span data-contrast="auto">Time Off </span></strong><span data-contrast="auto">— PTO and public holidays to rest, recharge, and do what matters most</span></li> <li><strong><span data-contrast="auto">Volunteer Days</span></strong><span data-contrast="auto"> — Dedicated time to give back and support the communities that matter to you</span></li> <li><strong><span data-contrast="auto">Ignite Days</span></strong><span data-contrast="auto"> — Dedicated learning days to support continuous growth, skill development, and professional learning</span></li> <li><strong><span data-contrast="auto">Financial</span></strong><span data-contrast="auto"> — Compensation that reflects your market and your value</span></li> <li><strong><span data-contrast="auto">Retirement</span></strong><span data-contrast="auto"> — Retirement plans designed to help you build long-term financial security</span></li> <li><strong><span data-contrast="auto">Tuition Assistance</span></strong><span data-contrast="auto"> — Invest in your growth with support for continuing education and professional development</span></li> <li><strong><span data-contrast="auto">Flexibility</span></strong><span data-contrast="auto"> — Work where you thrive, with remote and hybrid options available across most regions</span></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><p></p> <div>Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@varicent.com</div> <div> </div> <div>Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our<a class="postings-link" href="https://www.varicent.com/recruitment-portal-privacy-notice"> Job Applicant Privacy Notice</a> and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact</div> <p></p></div>