Senior Brand Strategist | Remote

<img src="https://we-work-remotely.imgix.net/logos/0171/6026/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Remote <br /><strong>URL:</strong> <a href="https://www.toptal.com/">https://www.toptal.com/</a> </p> <h2>About the Role</h2> <p>We're looking for a Senior Brand Strategist to lead brand positioning, go-to-market strategy, and communications direction for high-visibility clients and initiatives. This is a strategic leadership role, not execution support — you'll define the brand narrative, guide cross-functional teams, and act as the senior strategic voice clients rely on for fast-moving, high-stakes engagements. Many engagements in this space run as short, intensive strategy sprints, so you'll need to move quickly from discovery to a clear, actionable strategy.</p> <h2>What You'll Do</h2> <ul> <li> <p>Lead brand positioning and go-to-market strategy development for new products, markets, or brand relaunches</p> </li> <li> <p>Define brand narrative, messaging architecture, and communications strategy across channels</p> </li> <li> <p>Act as the senior strategic lead on client engagements, often within compressed timelines (e.g., 2–4 week strategy sprints)</p> </li> <li> <p>Guide and align cross-functional teams (creative, growth, communications) around a unified brand strategy</p> </li> <li> <p>Advise on brand consistency, positioning risk, and competitive differentiation</p> </li> <li> <p>Present strategic recommendations directly to client leadership and senior stakeholders</p> </li> <li> <p>Oversee account-level strategy and communications direction for complex, multi-stakeholder engagements</p> </li> </ul> <h2>What You Bring</h2> <ul> <li> <p>Extensive, expert-level experience in brand strategy, brand marketing, or communications strategy</p> </li> <li> <p>Track record leading brand positioning or GTM strategy for recognizable brands or complex organizations</p> </li> <li> <p>Experience operating as a senior strategic lead or account director in an agency or consulting context</p> </li> <li> <p>Strong executive presence and the ability to present and defend strategic recommendations to senior stakeholders</p> </li> <li> <p>Ability to move quickly from discovery to a clear strategic deliverable under tight timelines</p> </li> <li> <p>Comfort leading and aligning cross-functional teams without direct authority</p> </li> </ul> <h2>Nice to Have</h2> <ul> <li> <p>Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services)</p> </li> <li> <p>International market experience for clients operating outside the US</p> </li> <li> <p>Experience with recurring or renewing strategic engagements for the same client</p> </li> </ul> <h2>Why This Role</h2> <ul> <li> <p>Strategic ownership: Define brand direction at the highest level, not just execute against a brief</p> </li> <li> <p>High-caliber engagements: Work with clients who value senior strategic input and compensate accordingly</p> </li> <li> <p>Fast-paced, high-impact work: Short, intensive strategy sprints with real visibility and influence</p> </li> <li> <p>Executive access: Direct engagement with client leadership and senior stakeholders</p> </li> </ul> <h2>How to Apply</h2> <p>Ready to lead brand strategy for high-visibility engagements? Apply through Toptal here: https://www.toptal.com/talent/apply</p> <p>&nbsp;</p> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/toptal-senior-brand-strategist-remote">https://weworkremotely.com/remote-jobs/toptal-senior-brand-strategist-remote</a></p>