Search Engine Marketing (SEM) Analyst (10173.1023.5)

<p>Employer: TripAdvisor LLC</p> <p>Job Title: Search Engine Marketing (SEM) Analyst</p> <p>Job Requisition: 10173.1023.5</p> <p>Salary: $81,200.00 per year</p> <p>Location: Needham, MA</p> <p><strong>Job Duties</strong></p> <p>Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs. Participate in large multinational marketing campaigns. Identify scalable SEM growth opportunities. Analyze marketing data to identify actionable insights. Work collaboratively with data scientists and engineers to improve tools and processes. Improve and optimize landing pages to optimize performance. Stay abreast of the latest developments in SEM. Design, execute, analyze, and scale testing outcomes. Telecommuting permitted 100%.</p> <p><strong>Job Requirements</strong></p> <p>Employer will accept a Master's degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field (or foreign equivalent) and two (2) years of experience in the job offered or in a SEM Analyst-related occupation.</p> <p>Position requires demonstrable experience in the following:</p> <ul> <li>Working as an SEM Analyst for large, complex e-commerce data driven sites.</li> <li>Utilizing Search Engine Marketing platforms, including Google AdWords and Bing Ads.</li> <li>Analyzing large amounts of data and producing actionable insight.</li> <li>Working on SEM across multiple international markets and running and interpreting creative and bidding tests, including A/B tests.</li> <li>Demonstrated expertise with Excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting.</li> </ul> <p><strong>Foreign Language, Licenses, and Certifications</strong></p> <p>Not applicable.</p> <p><strong>Contact Instructions</strong></p> <p>To apply, please email resume to greenhouse@tripadvisor.com referencing job code 10173.1023.5. EOE.&nbsp;</p> <p>We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at <a href="mailto:greenhouse@tripadvisor.com">greenhouse@tripadvisor.com</a>.</p>