Product Manager / Director, User Growth
Hong Kong, Hong Kong SAR·Posted 10d ago
web3blockchainfintech
<div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="JAF7dFJcWoUusRx7RKkuM14BsYc" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-OqGZdUPi6oJlXzxlmNiu3gAmsVg"> <div data-page-id="V6OedkjJzouK9jxNIfuuhjt9sDc" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="JAF7dFJcWoUusRx7RKkuM14BsYc" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-OqGZdUPi6oJlXzxlmNiu3gAmsVg"><em>OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.<br><br></em></div> </div> <h2 class="heading-2 ace-line old-record-id-doxuslsyQOGHoiYb47TiA1n51Th"><strong>Who We Are</strong></h2> <div class="ace-line ace-line old-record-id-doxustOiFVk8C3Uy4rotl5Nem5f"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-Q479dQIlZozY6cxcPNFuoY1rsxe"> <div class="rich-text-paragraph" data-eleid="27"> <div class="ace-line ace-line old-record-id-RKOAdw3kVoh5EQxcr2juP3i0sTb"> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.<br><br> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class=" old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.</div> </div> </div> </div> </div> </div> </div> </div> <div class="ace-line ace-line old-record-id-doxusq2WnfR822THsuqUosdSzFu"> </div> <h2 class="heading-2 ace-line old-record-id-doxus9qcafz8J9vhi3nwZgrckWg"><strong>About The Opportunity</strong></h2> <div data-lark-html-role="root"> <div class="rich-text-paragraph" data-eleid="8"><span class="text-only" data-eleid="9"><span class="text-only">Our mission is to drive user growth and engagement by delivering innovative campaign features, building robust task platforms, and unlocking growth through diversified channel strategies — including </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">SEO</span><span class="text-only">, </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">ASO</span><span class="text-only">, affiliate, referral, and paid acquisition.</span></span></div> <div class="rich-text-paragraph" data-eleid="10"><span class="text-only" data-eleid="11"><span class="text-only">As a senior PM, you will play a key role in shaping product direction, driving cross-functional collaboration, and elevating the team's capabilities to new heights.<br></span></span></div> </div> <h2 class="heading-2 ace-line old-record-id-doxushHxPgvpIV0pJrijghkWDWe"><strong>What You’ll Be Doing </strong></h2> <div data-lark-html-role="root"> <div class="rich-text-paragraph" data-eleid="14"><strong><span class="text-only" data-eleid="15"><span class="text-only">Drive Product Development</span></span></strong></div> <ul class="richTextDocs-unOrderList richTextDocs-unOrderList-disc" data-eleid="17"> <li class="richTextDocs-listItem" data-eleid="18"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="19"><span class="text-only">Develop ToC growth activities (campaigns) and consumer task products to boost user engagement and retention.</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="22"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="23"><span class="text-only">Enhance ToB platform and data analytics functionalities to streamline internal operations and maximize efficiency.</span></span></div> </li> </ul> <div class="rich-text-paragraph" data-eleid="25"><strong><span class="text-only" data-eleid="26"><span class="text-only">Channel Growth Strategy</span></span></strong></div> <ul class="richTextDocs-unOrderList richTextDocs-unOrderList-disc" data-eleid="28"> <li class="richTextDocs-listItem" data-eleid="29"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="30"><span class="text-only">Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels to maximize user acquisition and organic reach.</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="33"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="34"><span class="text-only">Collaborate with channel owners to align platform capabilities with channel-specific growth levers and </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">funnel</span><span class="text-only"> requirements.</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="37"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="38"><span class="text-only">Identify high-potential channel opportunities and build product features that amplify channel performance at scale.</span></span></div> </li> </ul> <div class="rich-text-paragraph" data-eleid="40"><strong><span class="text-only" data-eleid="41"><span class="text-only">Analyze and Strategize</span></span></strong></div> <ul class="richTextDocs-unOrderList richTextDocs-unOrderList-disc" data-eleid="43"> <li class="richTextDocs-listItem" data-eleid="44"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="45"><span class="text-only">Evaluate growth activities (campaigns) and task performance metrics to identify actionable insights.</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="48"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="49"><span class="text-only">Continuously innovate and prioritize product capabilities to align with global markets' user growth strategies.</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="52"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="53"><span class="text-only">Build operation best practices to scale up growth activities' adoption and efficacy.</span></span></div> </li> </ul> <div class="rich-text-paragraph" data-eleid="55"><strong><span class="text-only" data-eleid="56"><span class="text-only">Collaborate Across Teams</span></span></strong></div> <ul class="richTextDocs-unOrderList richTextDocs-unOrderList-disc" data-eleid="58"> <li class="richTextDocs-listItem" data-eleid="59"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="60"><span class="text-only">Work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams to create synergies for user growth.</span></span></div> </li> </ul> <div class="rich-text-paragraph" data-eleid="62"><strong><span class="text-only" data-eleid="63"><span class="text-only">Stay Ahead of Industry Trends</span></span></strong></div> <ul class="richTextDocs-unOrderList richTextDocs-unOrderList-disc" data-eleid="65"> <li class="richTextDocs-listItem" data-eleid="66"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="67"><span class="text-only">Keep up with market trends and emerging technologies to inform product strategy and ensure competitiveness.<br><br></span></span></div> </li> </ul> </div> <h2 class="heading-2 ace-line old-record-id-doxusWnZPeJsdMU53QGew90VQeh"><strong>What We Look For In You </strong></h2> <div data-lark-html-role="root"> <ul class="richTextDocs-unOrderList richTextDocs-unOrderList-disc" data-eleid="72"> <li class="richTextDocs-listItem" data-eleid="73"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="74"><span class="text-only">3+ years of expertise in growth activity, mega sale, personal task, loyalty system, and platform products, with a proven track record of driving growth through innovative product solutions.</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="77"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="78"><span class="text-only">Decent understanding of data analysis, user research, and campaign performance metrics.</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="81"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="82"><span class="text-only">Exceptional communication and collaboration skills, with the ability to influence stakeholders and lead cross-functional projects.</span></span></div> </li> <li class="richTextDocs-listItem" data-eleid="85"> <div class="richTextDocs-listItem__text"><span class="text-only" data-eleid="86"><span class="text-only">Proven ability to deliver large-scale projects and navigate cross-team dependencies in a dynamic organization.<br><br></span></span></div> </li> </ul> </div> <h2 class="heading-2 ace-line old-record-id-doxusWnZPeJsdMU53QGew90VQeh"><strong>Nice-To-Haves </strong></h2> <ul> <li><span class="text-only">Experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.<br><br></span></li> </ul> <h2><strong>Perks & Benefits </strong></h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-Gb04dtjtMoHmldxfAjXuI6P4snC" data-list="bullet"> <div>Competitive total compensation package</div> </li> <li class="ace-line ace-line old-record-id-Gb04dtjtMoHmldxfAjXuI6P4snC" data-list="bullet">L&D programs and education subsidy for employees' growth and development</li> <li class="ace-line ace-line old-record-id-doxusfCPfNQIPMLDddcFHLcCJRC" data-list="bullet"> <div>Various team building programs and company events</div> </li> <li class="ace-line ace-line old-record-id-doxusfCPfNQIPMLDddcFHLcCJRC" data-list="bullet">Wellness and meal allowances</li> <li class="ace-line ace-line old-record-id-doxusfCPfNQIPMLDddcFHLcCJRC" data-list="bullet">Comprehensive healthcare schemes for employees and dependants</li> <li class="ace-line ace-line old-record-id-doxusfCPfNQIPMLDddcFHLcCJRC" data-list="bullet">More that we love to tell you along the process!</li> </ul> <p><em><br>Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.</em></p> <p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>