Product Manager AI Personalization

<p> <strong>Headquarters:</strong> New York, New York, United States </p> <div class="sc-1gch2qa-0 fhKCjg"><div><div class="sc-gfrfnr-2 deOrHQ"></div><div class="sc-18h7are-0 ebVyJP"><div class="sc-1tu9fip-2 ezRMeN"><div class="sc-1tu9fip-1 kdUgoN"><div class="sc-1tu9fip-3 iFQjUO"><div class="sc-ji5wy4-0 jIYAZB"><div><div><div><div><div class="sc-1uwf3m5-2 ipgOZn"><div class="sc-1v95195-0 jscoSJ"><div><div><h2 class="sc-1npqnwg-4 sc-1npqnwg-5 sc-1uwf3m5-0 gODXpB custom-css-style-job-description">Job description</h2><div class="sc-1fwbcuw-0 eBBsFD"><div><h2>About Trafilea</h2><p>Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.</p><p>With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.</p><p>We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.</p><p></p><h2> Mission</h2><p>We’re looking for a <strong>Product Manager – AI Personalization</strong> to own and evolve our <strong>TrafiPersonalization Engine</strong>, a hybrid platform combining <strong>Machine Learning models, Generative AI, and rules-based logic</strong> to deliver real-time, cross-channel personalized experiences across our ecosystem.</p><p>This is a high-ownership platform role at the intersection of <strong>MarTech, ML infrastructure, and Generative AI applications</strong>.</p><p></p><p>Transform behavioral data and product signals into intelligent, scalable personalization that drives <strong>CVR, AOV, and retention</strong> across PDP, checkout, email, loyalty flows, and beyond.</p><p>You’ll partner with Data Science, AI Engineers, CRM, and Growth PMs to define, ship, and scale personalization use cases — from product recommendations to AI-generated messaging and dynamic experiences.</p><p></p><h2> What You’ll Own</h2><h3> AI &amp; Personalization</h3><ul><li><p>Deploy ML and Generative AI use cases (LLMs, embeddings, prompt-based systems).</p></li><li><p>Design personalized prompts, smart product bundles, dynamic flows, and AI-driven messaging.</p></li><li><p>Define behavioral inputs, decision logic, and fallback strategies.</p></li></ul><h3> Architecture &amp; Platform</h3><ul><li><p>Own the vision and roadmap for the TrafiPersonalization Engine.</p></li><li><p>Translate business needs into rules logic, APIs, event triggers, and scalable data schemas.</p></li><li><p>Ensure real-time personalization across web, CRM, checkout, and lifecycle systems.</p></li></ul><h3> Business Impact</h3><ul><li><p>Partner with Growth teams to launch high-ROI personalization initiatives.</p></li><li><p>Define experimentation scope and KPI tracking (CVR uplift, RPV, CTR, LTV).</p></li><li><p>Enable lifecycle and funnel teams to personalize at scale.</p></li></ul><h3> Cross-Functional Leadership</h3><ul><li><p>Act as orchestrator across Engineering, Data Science, CRM, UX, and Analytics.</p></li><li><p>Drive rollout plans, QA strategy, documentation, and adoption.</p></li><li><p>Evangelize personalization strategy across brands and squads.</p></li></ul><h2></h2><h4></h4></div></div><h2 class="sc-1npqnwg-4 sc-1npqnwg-5 sc-1uwf3m5-0 sc-1uwf3m5-1 fySqGw custom-css-style-job-requirements">Job requirements</h2><div class="sc-1fwbcuw-0 eBBsFD"><div><h2> What We’re Looking For</h2><ul><li><p>5+ years in Product Management, ideally in <strong>personalization, MarTech, or growth tech stacks</strong>.</p></li><li><p>Experience working with <strong>AI-Gen models, ML systems, recommendation engines, or personalization platforms</strong>.</p></li><li><p>Strong understanding of CDPs (Segment, mParticle), behavioral data modeling, and decisioning logic.</p></li><li><p>Experience defining experimentation frameworks and tracking business impact.</p></li><li><p>Systems thinker who can design architecture and execute at feature level.</p></li><li><p>Strong documentation and async communication skills.</p></li><li><p>Experience in multi-brand, fast-paced eCommerce or SaaS environments.</p></li></ul><p><strong>Nice to have:</strong> Hands-on familiarity with Segment, Klaviyo, Shopify APIs, Contentful, GA4, Amplitude, or Mixpanel.</p><h2> Why This Role Is Exciting</h2><p>You’ll build the foundation of AI-driven personalization across global brands — shaping how millions of users experience our ecosystem.</p><p>This isn’t incremental optimization.<br>This is building the personalization engine of the future.</p><p></p></div></div></div></div><div class="sc-1uwf3m5-4 fKDjfR"><div class="sc-e5uvhz-0 kHqIkC"><div class="sc-e5uvhz-8 ekemGm"></div></div></div></div></div></div></div><div></div><div><div><div class="sc-1f8x0pm-0 ibrjJt"><div><h3 class="sc-1npqnwg-4 sc-1npqnwg-5 sc-1f8x0pm-1 gLJdHv">All done!</h3><p class="sc-1npqnwg-9 sc-1npqnwg-10 eQNOpr">Your application has been successfully submitted!</p></div><div class="sc-1f8x0pm-2 dvyFlr"><a class="sc-s03za1-0 fPoupN custom-css-style-application-success-button" href="/">Other jobs</a></div></div></div></div></div></div></div></div></div></div></div></div></div> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/trafilea-product-manager-ai-personalization">https://weworkremotely.com/remote-jobs/trafilea-product-manager-ai-personalization</a></p>