Marketing Operations Specialist
Colombia·Posted today
martechjavascriptnodeawsgcpterraformkafka
<h3 data-section-id="i6pgqg" data-start="105" data-end="120"><strong data-start="109" data-end="120">We are:</strong></h3> <p data-start="122" data-end="454">Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.</p> <p data-start="456" data-end="539">With the right people and the right ideas, there’s no limit to what we can achieve.</p> <hr data-start="541" data-end="544"> <h3 data-section-id="oa67py" data-start="546" data-end="568"><strong data-start="550" data-end="568">Are you a fit?</strong></h3> <p data-start="570" data-end="645">Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.</p> <hr data-start="1527" data-end="1530"> <h3 data-section-id="165gfiz" data-start="1532" data-end="1560"> Key Responsibilities</h3> <ul> <li>Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications</li> <li>Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks</li> <li>Responsible for maintaining documentation from the Tracking Architecture team via Confluence</li> <li>Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags</li> <li>Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues</li> <li>Work with development teams to ensure analytics tracking QA during production cycles</li> <li>Perform routine quality assurance checks to guarantee clean data for the Analytics team</li> </ul> <h3 data-section-id="ulho1b" data-start="2067" data-end="2086"><strong>Must-Have Skills</strong></h3> <ul> <li>Experience with industry leading analytics tools (Google Analytics or Adobe Analytics)</li> <li>Experience with tag management systems, such as Google Tag Manager, Adobe</li> <li>Dynamic Tag Management (DTM), etc.</li> <li>Knowledge of SQL and/or other querying language frameworks</li> <li>Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,</li> <li>Rudderstack</li> <li>Understanding of web metrics, KPIs and tracking variables</li> <li>Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation</li> <li>Experience with front-end web or analytics development tools</li> <li>Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.</li> <li>Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)</li> <li>Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc.</li> <li>Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)</li> <li>Understanding of ETL and ELT processes</li> <li>Understanding of Customer Data Platforms (CDP) and their usefulness (Segment Engage, Customer.IO)</li> </ul> <h3 data-section-id="ueu947" data-start="3194" data-end="3216"><strong>Nice-to-Have Skills</strong></h3> <ul data-start="3218" data-end="3829" data-is-last-node="" data-is-only-node=""> <li><strong data-start="4431" data-end="4458">AI Tooling Proficiency:</strong> Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.</li> <li>Experience with cloud computing services (AWS, GCP)</li> <li>Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)</li> <li>Experience building data models in dbt</li> <li>Experience building config automation with Terraform</li> </ul> <hr data-start="5230" data-end="5233"> <h3 data-section-id="6p8erg" data-start="5235" data-end="5257"><strong data-start="5239" data-end="5257">What we offer:</strong></h3> <ul data-start="5259" data-end="5435"> <li data-section-id="1hlnxwd" data-start="5259" data-end="5288">A High-Impact Environment</li> <li data-section-id="1176808" data-start="5289" data-end="5331">Commitment to Professional Development</li> <li data-section-id="9z9yvb" data-start="5332" data-end="5370">Flexible and Collaborative Culture</li> <li data-section-id="rnepy4" data-start="5371" data-end="5395">Global Opportunities</li> <li data-section-id="1rfy73j" data-start="5396" data-end="5417">Vibrant Community</li> <li data-section-id="1ounzta" data-start="5418" data-end="5435">Total Rewards</li> </ul> <p data-start="5437" data-end="5508"><em data-start="5437" data-end="5508">Specific benefits are determined by the employment type and location.</em></p> <hr data-start="5510" data-end="5513"> <p data-start="5515" data-end="5556" data-is-last-node="" data-is-only-node=""><strong data-start="5515" data-end="5556" data-is-last-node="">Find out more about our culture <a href="https://www.instagram.com/wizelineglobal/">here</a>.</strong></p>