Lifecycle Marketing Lead - Health Plans/Health Systems

About Lyra Health Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. About the role: Lyra Health is looking for an empathetic, strategy-driven Lifecycle Marketing Lead for our health plan / health system business line to help us deepen our connection with members throughout their mental health care journey. Reporting directly to the Senior Manager, Consumer Marketing, you will be the champion of the member lifecycle experience. You will design and execute communication strategies that guide individuals from their first touch at registration to encouraging their active, long-term care retention. This is a new role in an up and coming function (Health Plan / Health System) within Lyra. Candidates who enjoy creating processes within a certain level of ambiguity and delight in problem solving through uncertainty will thrive . If you’re passionate about understanding human behavior, crafting meaningful narratives, and building cohesive journeys that help members feel supported at every step, we encourage you to apply..