Lead Marketing Engineer

<div class="content-intro"><p><span style="font-weight: 400;">At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.&nbsp;</span></p> <p><span style="font-weight: 400;">If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.</span></p></div><div> <p><strong>THE WORK:</strong></p> <p></p> <p>Ripple is hiring a Lead Full Stack Engineer, Marketing to join our growing team. You will assume a vital, strategic role in establishing the technical vision and framework for Ripple’s marketing technology platform. Through creating dynamic, high-performing, and globally scalable experiences, you will directly boost our go-to-market efforts and support our internal teams.</p> <p>This role is perfect for an AI-forward engineering leader who thrives where technology, growth marketing, and data converge. Operating at a Staff/Lead level, you will partner closely with Growth, Marketing Operations, and Data teams to invent scalable solutions. These solutions will allow fast experimentation, increase user acquisition, and gather actionable analytics. You will lead by example through hands-on coding, system development, and cross-functional leadership. You will advance our Next.js, Sanity, and Vercel stack into a fully dynamic, conversion-optimized platform supported by intelligent workflows.</p> <p></p> <p><strong>WHAT YOU’LL DO:</strong></p> <p></p> <ul> <li>Develop and manage the comprehensive technical plan for Ripple’s marketing web platform, ensuring it scales to support aggressive global growth, localization, and high-traffic demands.</li> <li>Pioneer AI integration and workflow automation, architecting and deploying LLM-powered tools and intelligent agents that drastically increase the marketing team's day-to-day efficiency and output.</li> <li>Engineer experimentation and personalization infrastructure, empowering the Growth team to launch complex A/B tests, targeted campaigns, and dynamic content delivery seamlessly.</li> <li>Compose and build robust data pipelines and integrations with the broader marketing technology stack (e.g., Segment, GA4, Marketo, Salesforce). This ensures highly accurate tracking, attribution, and data-driven decision-making.</li> <li>Lead complex, cross-functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams.</li> <li>Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external development partners.</li> <li>Build scalable CMS schemas and APIs in Sanity to support modular content creation that directly serves performance marketing and lead generation funnels.</li> <li>Continuously optimize core web vitals, technical SEO, and edge-caching strategies, recognizing the direct impact of site speed on user acquisition and conversion rates.</li> <li>Mentor and elevate other engineers on the team, encouraging a culture of technical excellence, continuous learning, and forward-thinking system design.</li> </ul> </div> <div> <p><strong>WHAT YOU'LL BRING:&nbsp;</strong></p> <p><strong></strong></p> <ul> <li>8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms.</li> <li>Deep expertise in modern JavaScript and React, specifically Next.js (App Router, Server Components) and headless architectures.</li> <li>Applied AI experience and an AI-forward approach, with hands-on experience integrating LLMs (OpenAI, Anthropic, etc.). Use frameworks like the Vercel AI SDK or LangChain to build internal tools or agents.</li> <li>Proven track record of building experimentation frameworks (e.g., Optimizely, VWO) and personalization engines for high-traffic, results-focused websites.</li> <li>Strong architectural understanding of the modern growth marketing stack, including Customer Data Platforms (CDPs), CRM integrations, server-side tagging, and event tracking schemas.</li> <li>Demonstrated ability to translate high-level business goals into actionable technical roadmaps and scalable system builds.</li> <li>Hands-on experience with headless CMS platforms, especially Sanity (schema building, GROQ queries, custom inputs), prioritizing flexible content modeling for marketing teams.</li> <li>Excellent cross-functional leadership skills, with experience influencing senior collaborators in Marketing and Operations without relying on direct authority.</li> <li>Deep understanding of performance optimization, SSR/SSG, and edge deployment strategies (Vercel, Cloudflare) to improve technical SEO outcomes.</li> </ul> <p><strong></strong></p> </div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><span class="s1">For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.&nbsp;<br></span></div><div class="title">NY Annual Base Salary Range</div><div class="pay-range"><span>$200,000</span><span class="divider">&mdash;</span><span>$250,000 USD</span></div></div></div><div class="content-conclusion"><hr> <p><strong>WHO WE ARE:</strong></p> <p><span style="font-weight: 400;">Do Your Best Work</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The opportunity to build in a fast-paced start-up environment with experienced industry leaders</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">A learning environment where you can dive deep into the latest technologies and make an impact.&nbsp; A professional development budget to support other modes of learning.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.&nbsp;</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!</span></li> </ul> <p><span style="font-weight: 400;">Take Control of Your Finances</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Competitive salary, bonuses, and equity</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Employee giving match</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Mobile phone stipend</span></li> </ul> <p><span style="font-weight: 400;">Take Care of Yourself</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">R&amp;R days so you can rest and recharge</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Generous wellness reimbursement and weekly onsite &amp; virtual programming</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Generous vacation policy - work with your manager to take time off when you need it</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Industry-leading parental leave policies. Family planning benefits.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events</span></li> </ul> <p><span style="font-weight: 400;"><em data-stringify-type="italic">Benefits listed above are for full-time employees.&nbsp;</em></span></p> <hr> <div><em>Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.</em></div> <div>&nbsp;</div> <div><em>Please find our <a href="https://ripple.com/legal/eu-privacy-notice/" target="_blank">UK/EU Applicant Privacy Notice </a>and our <a href="https://ripple.com/legal/ca-applicant-privacy-notice/" target="_blank">California Applicant Privacy Notice</a> for reference.</em></div> <div><hr></div></div>