Head of Marketing / Marketing Lead

About the Role We are seeking a hands-on marketing leader to own and scale the company's marketing engine, from strategy to execution, in a fast growing AI driven product environment. You will translate a technical product into compelling positioning and build a repeatable growth motion that generates demand and pipeline. What You'll Do Own marketing end-to-end with strategic and operational responsibility and budget ownership. Define positioning, storytelling, and content that makes a technical product memorable and conversion-focused. Set strategy, priorities, and KPIs across channels and report on pipeline impact. Build and run a growth playbook that emphasizes AI and automation to scale inbound across organic and paid channels. Plan and execute go-to-market launches for new segments and international markets. Operate hands-on initially and hire and scale a high-performing marketing team as needed. Continuously test and prove new channels using experiments and data to drive decisions. What We're Looking For 4+ years in growth or marketing with end-to-end ownership and meaningful budget responsibility. Strong track record translating a technical product into clear positioning and storytelling. Hands-on growth experience across organic and paid channels with repeatable playbooks and data-driven decision making. Familiarity with AI and automation tools applied to marketing and inbound growth. Experience building and leading a marketing team while remaining operationally involved. Fluency in English and German and willingness to work on-site in Berlin. Compensation & Benefits Salary range: 75,000 EUR to 120,000 EUR annually. Visa sponsorship: not available. Location Primary location: Berlin, Berlin, Germany. On-site role with local collaboration in person.