Growth Manager: Activation & Retention - UAE

<div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxuseysYUio6Qia64JLLAwE7dh"> <div data-page-id="doxusokjWsaOkSCIjzixAfRM3sd" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusaUYeCmu82WSkkm5KDd00db"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"> <div data-page-id="AEW3d0Y2noLuIcxROuFubTLpsZd" data-docx-has-block-data="false"><br> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-ARMWdtKDIowwlyxaSOuuzEqssIf"><strong>Who We Are</strong></h2> </div> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="Kpucdjv7JoAcSZxSf7PuRl5Yscb" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.</div> <div class="ace-line ace-line old-record-id-doxusxfrenHjJKtgnorBrzgGFPb">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> </div> </div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb"> <div data-page-id="PNNZdiw4Yo1ZOmx8btbucw8qsLG" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-PiRwdXFmiomeQDxx0RUuDGJ1sag"><strong>About the Opportunity</strong></h2> <div class="ace-line ace-line old-record-id-NrSYd8kjeoNTrexRDNsuNpZOsMd"> <p>This is an exciting opportunity to own and shape the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key customer segments. The role combines strategic ownership with hands-on campaign execution, using data, experimentation, personalisation, and multi-channel CRM to identify and unlock growth opportunities. Working closely with Product, Data, Marketing, Compliance, Risk, and Customer Service, you’ll optimise customer journeys, improve campaign ROI, remove lifecycle friction, and build scalable growth programmes and processes in a fast-moving, regulated environment.</p> </div> <div class="ace-line ace-line old-record-id-NQ1gdeOLNoEsm2xDroWukiwGs3g">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-HytwdMMd1o5PQtxqi9QudDSMsWV"><strong>What You’ll Be Doing</strong><strong> </strong></h2> <div data-page-id="TmEpdZKgYo39q5xn2CblIaW8gmw" data-lark-html-role="root" data-docx-has-block-data="false"> <h3 class="heading-3 ace-line old-record-id-doxlgjcWOpcWfGJuMcY7TXAtBnJ">Lifecycle Growth</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlgB2xdHY3oZbyf9FCYastIKp" data-list="bullet"> <div>Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation.</div> </li> <li class="ace-line ace-line old-record-id-doxlgue1OI764z7wVCcXo4LXySg" data-list="bullet"> <div>Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences.</div> </li> <li class="ace-line ace-line old-record-id-doxlgiwCMq0q5XnblreUsid87fh" data-list="bullet"> <div>Develop onboarding, habit-building, churn-prevention, and win-back programmes for retail, high-value, dormant, and VIP segments.</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxlgC8zWaxdNhRGme1Nce8tI34">Campaign Management</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlgt92IRJXo9aIJPX8Anr59Jc" data-list="bullet"> <div>Own the lifecycle campaign calendar and manage campaigns end to end: business case, brief, audience, budget, approvals, QA, launch, reporting, and post-campaign review.</div> </li> <li class="ace-line ace-line old-record-id-doxlgvouWnNAzqMilh0XfqOtczf" data-list="bullet"> <div>Coordinate CRM, product, content, creative, and promotional campaigns, ensuring clear timelines, ownership, and compliance with UAE requirements.</div> </li> <li class="ace-line ace-line old-record-id-doxlgKVZ7llHEn7WRUOm3ODP6td" data-list="bullet"> <div>Manage incentive economics and campaign ROI, balancing customer value, commercial impact, and operational complexity.</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxlgyq4co6YOehZ0oCLRi52Sjb">Analytics and Operations</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlg7RUxw2XF5WK9OD6NhzW9Ad" data-list="bullet"> <div>Use funnel, cohort, and behavioural analysis to identify drop-offs and prioritise the highest-impact opportunities.</div> </li> <li class="ace-line ace-line old-record-id-doxlgUMuH1IOuoqAdHqUmMNu2We" data-list="bullet"> <div>Run hypothesis-led experiments across audience, message, timing, channel, offer, and product experience.</div> </li> <li class="ace-line ace-line old-record-id-doxlgoLKFr2zimGZRh84adt3X7c" data-list="bullet"> <div>Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle friction and translate insights into roadmap recommendations.</div> </li> <li class="ace-line ace-line old-record-id-doxlgfvP8AoZ113f4EMUqEM3M1H" data-list="bullet"> <div>Build scalable playbooks, dashboards, reporting standards, and operating processes for lifecycle growth.</div> </li> </ul> </div> <div class="ace-line ace-line old-record-id-Gy4ydICWpol34Hxzjdhu4zdVshg">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-ZvAmdvgIGoKyiHxjBTiu68Kcs9d"><strong>What We Look For In You </strong></h2> <div data-page-id="TmEpdZKgYo39q5xn2CblIaW8gmw" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxlgxOnwWRKgAlD31F4C94ilPA" data-list="bullet"> <div>4 - 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with a measurable record of improving activation or retention.</div> </li> <li class="ace-line ace-line old-record-id-doxlgTONalZGoLWdGc61uBf2I6e" data-list="bullet"> <div>Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent.</div> </li> <li class="ace-line ace-line old-record-id-doxlgbdsgTUVSwYub9nUIs0tswg" data-list="bullet"> <div>Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.</div> </li> <li class="ace-line ace-line old-record-id-doxlgO3GqFe7cSliVHxrj9bmgOc" data-list="bullet"> <div>Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage.</div> </li> <li class="ace-line ace-line old-record-id-doxlg1bmbB9nrv12zOvEIpqa36k" data-list="bullet"> <div>Strong commercial judgement, project management, and cross-functional stakeholder leadership.</div> </li> <li class="ace-line ace-line old-record-id-doxlgrZGugQsO5IsZpCHOJYiy2e" data-list="bullet"> <div>Excellent English communication skills and comfort operating in a fast-moving, regulated environment.</div> </li> </ul> </div> <div class="ace-line ace-line old-record-id-UhJ9dmqAXoYf0Rxmj2MuiHGesRc">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-DiLSdqfwUoKOraxakB6uGEomsXl"><strong>Nice to Haves</strong></h2> <div data-page-id="TmEpdZKgYo39q5xn2CblIaW8gmw" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-N0QtdK6p3o4mXsxTIRDl6XL2gPg" data-list="bullet"> <div>Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products.</div> </li> <li class="ace-line ace-line old-record-id-doxlghyPSE4kkozU69CB0D2RVjh" data-list="bullet"> <div>Knowledge of the UAE customer and payments landscape; Arabic capability is an advantage.</div> </li> </ul> </div> <h2 class="heading-2 ace-line old-record-id-CmqsdZ2GTo6Z9VxuHx4ugzRRsm3"><strong>Perks &amp;<span style="font-size: 18pt;"> Benefits </span></strong></h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-XvQudJ7z0ouSnuxOibouMkKzsCc" data-list="bullet"> <div>Competitive total compensation package</div> </li> <li class="ace-line ace-line old-record-id-GAzBdJXxLo291PxrthXurPeds4g" data-list="bullet"> <div>L&amp;D programs and Education subsidy for employees' growth and development</div> </li> <li class="ace-line ace-line old-record-id-CKPxdgHeoosenzxCpV2uV32ysz0" data-list="bullet"> <div>Various team building programs and company events</div> </li> <li class="ace-line ace-line old-record-id-XjPSdIa92oGeLox9Qo9uejVEs4c" data-list="bullet"> <div>Wellness and meal allowances&nbsp;</div> </li> <li class="ace-line ace-line old-record-id-CS34dAJCDoMDHxx95pZu43yjsxB" data-list="bullet"> <div>Comprehensive healthcare schemes for employees and dependants&nbsp;</div> </li> <li class="ace-line ace-line old-record-id-Uqtsd4bN8oaHt7xyPlYuxmfcsob" data-list="bullet"> <div>More that we love to tell you along the process!</div> </li> </ul> <div class="ace-line ace-line old-record-id-JGIsdeznCo2qpfxJAqkuViMfsHS">&nbsp; <table> <tbody> <tr> <td><span style="color: rgb(255, 255, 255);">#LI-GB1</span></td> </tr> </tbody> </table> <p><span style="color: rgb(255, 255, 255);">#LI-HYBRID</span></p> &nbsp;</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to&nbsp;</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>