Growth Lead, Northeast Asia

<div class="ace-line ace-line old-record-id-doxus3bYvV5DS6icDHnquWbEcNb"> <div class="ace-line ace-line old-record-id-doxus3bYvV5DS6icDHnquWbEcNb"> <div class="ace-line ace-line old-record-id-doxus3bYvV5DS6icDHnquWbEcNb">OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.</div> <div class="ace-line ace-line old-record-id-doxussQumjJyp0pDHcFh7Y3bH0b">&nbsp;</div> <h2 class="heading-2 ace-line old-record-id-doxusl2cgB8vs7Q3ent4HKPgocd"><strong>Who We Are</strong></h2> <div class="ace-line ace-line old-record-id-doxusNg8YunaXqsmUGGOjLzfpmh"> <div data-page-id="RpoEdRXrWoavx2xJ5CPu6mmysBc" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-RKOAdw3kVoh5EQxcr2juP3i0sTb"> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">&nbsp;</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.&nbsp;</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">&nbsp;</div> <div class="ace-line ace-line old-record-id-Cfb8dvi9voxFkWxhNcmuJX50sZb">Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> </div> </div> </div> <div data-page-id="RpoEdRXrWoavx2xJ5CPu6mmysBc" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-Y9usd0Vc5oLuEZxvabeuEyXOsih">&nbsp;</div> </div> <div data-page-id="OvVyd3xPZo5hNhxbppju7P8isgg" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-CzjQdI1IWofbWMxmIahu6dAMsjc"> <div data-page-id="Q5McdBHqRos9a1xglGGuWZx7sgc" data-docx-has-block-data="false"> <div data-page-id="HkVtdktaboGMelx9svwuFoNSsof" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-KMPBdj88ro9TRIxu8qhuqNcDsjh"> <h2 class="heading-2 ace-line old-record-id-doxusDiFgjU3xxMANmasykozERf"><strong>About The Opportunity</strong></h2> </div> <div class="ace-line ace-line old-record-id-BYgtdx3HToAC6txgrtTuvEi9sWf"> <div data-page-id="FyjUdMZIjoV2rwxJqgNuKWoasod" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-doxusYYsSQBvGsQnHm2pyfPtOCO"> <div data-page-id="FDnVdv2HTouiKVx2hTCurh05soh" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-EIF1davyGo2koBxxbN9uvKvVsoe"> <div data-page-id="LIHXdWjxiownD3x19yNlz2UdgJd" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-A7OwdD6l0oNET3xDih9l89KKg4f"> <div data-page-id="TC7RdSPyxoO4v0xs2t1ltHFXgdd" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-FKPYdHVhGo4U6YxGUcNlnf6lgSh">We are looking for a product-driven marketing leader to accelerate the growth and adoption of OKX products across North East Asia.</div> <div class="ace-line ace-line old-record-id-CfDSdTJlxoY0fcxcEMJl7lkegId">This is not a traditional brand or events-focused marketing role. The role sits at the intersection of <strong>Product, Growth, Marketing and Business</strong>, with a strong focus on understanding CeFi products, identifying market opportunities, and translating them into measurable user and business growth.</div> <div class="ace-line ace-line old-record-id-N1CddLHPZoAhm6xy4sxlYSyBgLh">The ideal candidate has strong product sense, understands crypto users and trading behavior, and is highly data-driven. You should be comfortable working closely with Product, BD, VIP, Affiliate and local market teams to identify growth opportunities, build GTM strategies, and continuously improve acquisition, activation, engagement, retention and monetization.</div> <div class="ace-line ace-line old-record-id-SCyxdUXKAoMeeTxWb6Flk2udggb">You will also need strong judgment when operating across different market and regulatory environments, ensuring that growth strategies, user targeting and marketing execution are appropriate for each market.</div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ace-line ace-line old-record-id-MdJbdkqkHo76QwxWAMLuN1WHs8d">&nbsp;</div> <div class="ace-line ace-line old-record-id-MdJbdkqkHo76QwxWAMLuN1WHs8d"> <h2 class="heading-2 ace-line old-record-id-doxusC0ScijlHsAbE8dYk7NUSrd"><strong>What You’ll Be Doing</strong></h2> </div> <div data-page-id="CQGJdLl99oLPUDxau6juQDPUsoc" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="FyjUdMZIjoV2rwxJqgNuKWoasod" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="FDnVdv2HTouiKVx2hTCurh05soh" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="LIHXdWjxiownD3x19yNlz2UdgJd" data-lark-html-role="root" data-docx-has-block-data="false"> <div data-page-id="TC7RdSPyxoO4v0xs2t1ltHFXgdd" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-DWyNdvLVwoW6GOxWU9DlZpSPg4c" data-list="bullet"> <div>Own the <strong>product growth marketing strategy for NEA</strong>, with a strong focus on measurable business outcomes, including user acquisition, activation, trading activity, retention and revenue.</div> </li> <li class="ace-line ace-line old-record-id-GIp6dlCQ6ofv9axUEd0lennYgkb" data-list="bullet"> <div>Develop a deep understanding of <strong>CeFi</strong><strong> products and crypto trading</strong>, including Spot, Derivatives, Earn, Copy Trading, Trading Bots, VIP products and other key trading tools, and identify which products and features can become meaningful growth drivers in each market.</div> </li> <li class="ace-line ace-line old-record-id-V56Zd2EOjoRjXBxUqUCl0jFvgth" data-list="bullet"> <div>Build and execute <strong>product-led GTM strategies</strong> based on local user behavior, competitor dynamics and market opportunities rather than relying primarily on brand campaigns or offline events.</div> </li> <li class="ace-line ace-line old-record-id-LYWkdmEZWoadvyxx6Kxl4LMrg4e" data-list="bullet"> <div>Work closely with <strong>Product, Business, BD, VIP, Affiliate and regional teams</strong> to translate product capabilities into user acquisition, conversion and monetization opportunities.</div> </li> <li class="ace-line ace-line old-record-id-H6QSdsRePoHFBfxwOvTlHA6EgJc" data-list="bullet"> <div>Use data to understand the full user funnel, identify growth bottlenecks and continuously optimize campaigns, product positioning, incentives, conversion journeys and user segmentation.</div> </li> <li class="ace-line ace-line old-record-id-DwP7dSdehodsiUx0s0wlgL7rgFb" data-list="bullet"> <div>Understand and effectively use different <strong>digital and growth marketing tools</strong>, including performance marketing, CRM, lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions and incentive mechanisms.</div> </li> <li class="ace-line ace-line old-record-id-SJDDdl3SMoSHoex4p5ZlhACmgVb" data-list="bullet"> <div>Develop clear user segmentation strategies across retail traders, active traders, high-value users and other relevant customer groups, and design differentiated product propositions and growth strategies for each segment.</div> </li> <li class="ace-line ace-line old-record-id-M4dvdkiWwooc1Zx1zwGlqB8egfd" data-list="bullet"> <div>Act as the <strong>voice of NEA users</strong> to global Product teams by identifying product gaps, competitive disadvantages and emerging user needs, and help prioritize opportunities that can materially improve growth.</div> </li> <li class="ace-line ace-line old-record-id-UGvNduMFsoKM4vxxRaVlPPl1gCc" data-list="bullet"> <div>Conduct structured analysis of competitors, including their products, pricing, incentives, campaigns, user journeys and growth mechanisms, and translate insights into actionable recommendations.</div> </li> <li class="ace-line ace-line old-record-id-WRhVdKj1uoDdPGxcFskllP5Hgic" data-list="bullet"> <div>Establish clear KPIs and measurement frameworks for major marketing initiatives, with strong accountability for their impact on product adoption and business growth.</div> </li> <li class="ace-line ace-line old-record-id-TUKDd8eQIolJSAx9mdnlUnM8g2b" data-list="bullet"> <div>Develop market-specific GTM strategies with appropriate consideration for <strong>local regulatory requirements, user targeting, communication boundaries and distribution approaches</strong>, working closely with relevant internal stakeholders.</div> </li> <li class="ace-line ace-line old-record-id-VSfMd9ckcovIWexPPbAlVxsTgpf" data-list="bullet"> <div>Build scalable growth playbooks that can be tested in individual NEA markets and expanded when proven successful.<br><br></div> </li> </ul> </div> </div> </div> </div> </div> <div class="ace-line ace-line old-record-id-Vkn8dpSQ8oX5fBxhWt4u0mqZsEd"> <h2 class="heading-2 ace-line old-record-id-doxusJHbXag5ngXLLiXggj1zhBg"><strong>What We Look For In You</strong></h2> <div data-page-id="TC7RdSPyxoO4v0xs2t1ltHFXgdd" data-lark-html-role="root" data-docx-has-block-data="false"> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-GA0edJBHYoudvdxB1eqlNiMOglb" data-list="bullet"> <div><strong>Strong </strong><strong>CeFi</strong><strong> and crypto product knowledge is essential.</strong> You should understand how centralized exchanges work and be familiar with major trading products, user journeys and the competitive landscape.</div> </li> <li class="ace-line ace-line old-record-id-E97yd33fTo6ue0x5eMnlF1sIgib" data-list="bullet"> <div>Strong <strong>product sense</strong> — able to understand why users choose one product over another, identify product-market gaps, and translate product capabilities into compelling growth propositions.</div> </li> <li class="ace-line ace-line old-record-id-BJeMdipxwoYVEWxxWO8lG1eCgDh" data-list="bullet"> <div>Highly <strong>data-driven and commercially minded</strong>. Comfortable using data to diagnose problems, prioritize opportunities and measure whether marketing initiatives actually contribute to user and revenue growth.</div> </li> <li class="ace-line ace-line old-record-id-B0pEdKWvto8iTDxMGlglcs7ygVd" data-list="bullet"> <div>Strong understanding of <strong>digital growth tools and mechanics</strong>, including performance marketing, CRM/lifecycle marketing, referral, affiliate, KOL channels, promotions, incentives and conversion optimization.</div> </li> <li class="ace-line ace-line old-record-id-V2W8d8WKEoUsO5xoj6hlYLGPgEg" data-list="bullet"> <div>Proven experience driving <strong>measurable business or product growth</strong>, rather than primarily managing branding, communications, events or community activities.</div> </li> <li class="ace-line ace-line old-record-id-M2wjd15YxoA2M5x81RJlQ1OWgth" data-list="bullet"> <div>Strong understanding of crypto user behavior, particularly active traders and high-value users. Direct crypto trading experience is highly desirable.</div> </li> <li class="ace-line ace-line old-record-id-UL9ld55bRoE2F1xKM13lmhFcgpg" data-list="bullet"> <div>Ability to work cross-functionally with <strong>Product and Business teams</strong> and influence priorities without relying on direct reporting lines.</div> </li> <li class="ace-line ace-line old-record-id-QykadCUbtooJCgxPClilQUn9gsb" data-list="bullet"> <div>Strong market judgment and awareness of how growth strategies may need to differ across regulatory and market environments.</div> </li> <li class="ace-line ace-line old-record-id-QN9bdOcOWoBkBDxSaLOloHhKgaf" data-list="bullet"> <div>Ability to balance <strong>growth ambition with responsible execution</strong>, including appropriate user segmentation, targeting, communication and channel strategies.</div> </li> <li class="ace-line ace-line old-record-id-Z8qudO8ugo1yQNxTJlsllBjzgIg" data-list="bullet"> <div>Strong analytical capability in market research, competitive analysis, funnel analysis and campaign performance.</div> </li> <li class="ace-line ace-line old-record-id-Lw7mdwSa7oQ9P3xEGJNleYnwg4b" data-list="bullet"> <div>Strong communication and leadership skills, with the ability to turn complex product and market insights into clear priorities and executable plans.</div> </li> <li class="ace-line ace-line old-record-id-Fh6Hdhb1bowuqVxP2eRlDWv6gyh" data-list="bullet"> <div>Experience in major North East Asian crypto markets is highly preferred.</div> </li> <li class="ace-line ace-line old-record-id-IFGXdcqn0oh79qxMqBflrt7zgmf" data-list="bullet"> <div>Fluency in 1 or more NEA Language and English.<br><br></div> </li> </ul> </div> </div> <div class="ace-line ace-line old-record-id-LCSqd3WCooLllOx037Vu8gTIs9c"> <h2 class="heading-2 ace-line old-record-id-doxusKUjfoqh7QZ5RVAXhjX7gig"><strong>What Success Looks Like</strong></h2> <div data-page-id="TC7RdSPyxoO4v0xs2t1ltHFXgdd" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-YHMEdMQiUojBigxcZPjlro85gRg">Success in this role is not measured primarily by the number of campaigns, events or impressions generated.</div> <div class="ace-line ace-line old-record-id-KNoidZTluodJPWxYnd2lUqfRgOh">We expect this leader to demonstrate measurable impact on:</div> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-Yelhd9ZTIoS2QJxeFEWlrbJ6gCO" data-list="bullet"> <div>Product adoption and active users</div> </li> <li class="ace-line ace-line old-record-id-OjyXdIhNtotEOKxg4lAlAua8gdd" data-list="bullet"> <div>Trading activity and revenue</div> </li> <li class="ace-line ace-line old-record-id-PJtvdLqwGoHClFxPghwlw26bgLf" data-list="bullet"> <div>Acquisition and activation efficiency</div> </li> <li class="ace-line ace-line old-record-id-VLnzd0vt8oMv3KxJkB6lf1okgDb" data-list="bullet"> <div>User retention and reactivation</div> </li> <li class="ace-line ace-line old-record-id-VLyYd52s4ogJlPx3jNalDRlwgwf" data-list="bullet"> <div>Conversion of high-potential user segments</div> </li> <li class="ace-line ace-line old-record-id-ViOYduy8IoXN9vx490Yl3T4TgYd" data-list="bullet"> <div>Successful adoption of priority products in NEA</div> </li> <li class="ace-line ace-line old-record-id-GsiedIp7ioyNzdxkqGmlQiH1geg" data-list="bullet"> <div>Identification and closing of meaningful product and market gaps</div> </li> <li class="ace-line ace-line old-record-id-CothdsxwCo8oRJx8xypl6v0Sgjg" data-list="bullet"> <div>Effectiveness of collaboration between Marketing, Product and Business teams<br><br></div> </li> </ul> </div> </div> <div data-page-id="FyjUdMZIjoV2rwxJqgNuKWoasod" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-doxusxvzyTH4iZpRPTygm6sKzcf"><strong>Perks &amp; Benefits </strong></h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxus9Bu8Z2VOqDK5F51723OA8g" data-list="bullet"> <div>Competitive total compensation package</div> </li> <li class="ace-line ace-line old-record-id-doxusB7tdGuv2SmCPjgmCN3Jb1c" data-list="bullet"> <div>L&amp;D programs and Education subsidy for employees' growth and development</div> </li> <li class="ace-line ace-line old-record-id-doxusZTvzFyB7VKd89mBtiKL9ob" data-list="bullet"> <div>Various team building programs and company events</div> </li> <li class="ace-line ace-line old-record-id-doxus4VLa66AV1kBqr1XQp7CFec" data-list="bullet"> <div>Wellness and meal allowances</div> </li> <li class="ace-line ace-line old-record-id-doxusktLuOm7fBzEDlSg6b719qf" data-list="bullet"> <div>Comprehensive healthcare schemes for employees and dependants</div> </li> <li class="ace-line ace-line old-record-id-doxusXaQ6LYBcrJKsuq40ykOyNr" data-list="bullet"> <div>More that we love to tell you along the process!</div> </li> </ul> </div> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only"><span class="text-only" data-eleid="6">Notice:<br></span></span></span> <div data-lark-html-role="root"><span class="text-only" data-eleid="26"><span class="text-only">All official </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only"> vacancies are published on this website.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. </span></span><strong><span class="text-only" data-eleid="29"><span class="text-only">If in doubt, please apply directly through our official careers website.</span></span></strong></div> </div> <div data-lark-html-role="root"><span class="text-only" data-eleid="18"><span class="text-only">Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to&nbsp;</span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">OKX</span><span class="text-only">'s </span></span><a class="link rich-text-anchor __anchor-intercept-flag__ text-content-link" href="https://www.okx.com/en-eu/help/okx-candidate-privacy-notice" target="_blank" data-eleid="19" data-lark-is-custom="true" data-lark-link="true">Candidate Privacy Notice</a><span class="text-only" data-eleid="20"><span class="text-only">.</span></span></div></div>