Growth Lead
Anywhere in the World·Posted 5/13/2025
saas
<img src="https://we-work-remotely.imgix.net/logos/0170/9092/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Los Angeles <br /><strong>URL:</strong> <a href="http://forager.ai">http://forager.ai</a> </p> <div> <p>We're seeking a dynamic and results-oriented <strong>Growth Lead</strong> to drive our user acquisition and, most importantly, <strong>maximize the conversion of free users to paid subscriptions </strong>on our new web application. You’ll be the architect of our conversion funnel, leveraging data-driven strategies to optimize user engagement and accelerate revenue growth.</p> <p><strong>Responsibilities:</strong></p> <ul> <li><strong>Develop and execute comprehensive strategies focused on converting free users to paid subscriptions.</strong> This includes identifying key conversion points, designing targeted campaigns, and implementing effective messaging and incentives.</li> <li><strong>Analyze user behavior and identify opportunities to improve conversion rates.</strong> Utilize analytics tools to track key metrics, conduct A/B testing, and optimize the user journey.</li> <li><strong>Design and implement targeted email marketing campaigns, in-app messaging, and other communication strategies to nurture free users and drive conversions.</strong> Craft compelling copy and personalized offers to resonate with different user segments.</li> <li><strong>Collaborate with the product and engineering teams to optimize the onboarding process and improve the overall user experience.</strong> Ensure a seamless transition from free to paid.</li> <li><strong>Create and manage compelling marketing content, including landing pages, blog posts, and social media campaigns, to support conversion efforts.</strong> Highlight the value proposition of our paid subscription and address potential user objections.</li> <li><strong>Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads) to drive targeted traffic to our free trial and subscription pages.</strong> Optimize campaigns for conversion and ROI.</li> <li><strong>Monitor and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth.</strong> Provide regular updates and insights to the leadership team. </li> <li><strong>Stay up-to-date on the latest growth marketing trends and best practices, particularly in the SaaS subscription space.</strong> Continuously experiment and iterate to improve conversion performance.</li> <li><strong>Implement and optimize referral programs and other strategies to leverage existing users for acquisition and conversion.</strong></li> <li><strong>Develop and implement customer segmentation strategies to tailor marketing messaging and offers for different user groups, with a focus on maximizing conversion potential.</strong></li> </ul> </div> <h2>Requirements</h2> <div> <ul> <ul> <li>Proven track record of driving user acquisition and <strong>significantly improving free-to-paid subscription conversion rates.</strong></li> <li>Strong analytical skills and experience using data to inform marketing decisions.</li> <li>Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot).</li> <li>Excellent written and verbal communication skills.</li> <li>Experience in the SaaS or B2B space is a plus.</li> <li>Experience with A/B testing, and funnel optimization.</li> <li>Deep understanding of customer lifecycle marketing.</li> </ul> </ul> </div> <h2>Benefits</h2> <div> <ul> <li>Work in a fast-paced, collaborative, and supportive environment.</li> <li>Opportunity to grow and advance your career.</li> <li>Opportunity to be on the ground floor of a fast-growing startup</li> <li>Competitive salary and benefits package</li> </ul> </div> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/forager-growth-lead">https://weworkremotely.com/remote-jobs/forager-growth-lead</a></p>