Global Head of Product Marketing (AI-Native)

<div class="content-intro"><p><strong>Clara is the leading platform in Latin America for companies to execute and manage every payment operation.</strong> More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.</p></div><h1>Global Head of Product Marketing (AI-Native)</h1> <h2>What you'll do</h2> <p>You'll own product marketing for Clara across Mexico, Brazil, and Colombia: positioning, messaging, launches, and the narrative that connects what Product builds to what drives pipeline and revenue. You'll build the function, set the standard, and use AI to make a small team produce like a large one.</p> <h2>Your responsibilities</h2> <ul> <li>Own positioning and messaging for all Clara products and translate product capability into a story that Sales, Growth, and customers actually believe.</li> <li>Lead go-to-market for new products and features: launch plans, sales enablement, customer communication, and the metrics that tell you it worked.</li> <li>Build and run a product marketing function across LatAm.</li> <li>Use AI as a core part of the workflow: drafting positioning docs, generating and testing messaging variants, building competitive intelligence pipelines, and automating recurring content and research work.</li> <li>Partner with Growth Marketing, Sales, and Product leadership to turn the roadmap into stories, battlecards, and campaigns that move the pipeline.</li> <li>Define and track the metrics that prove product marketing's impact: activation, win rates, sales cycle length, and message resonance, not just launch volume.</li> <li>Set the editorial and storytelling bar for the whole marketing &amp; product org: product marketing's job is to make everyone else's work sharper.</li> </ul> <h2>Must haves</h2> <ul> <li>7+ years in product marketing or growth marketing, with at least 2 years leading the function or a team.</li> <li>Strong storyteller: a portfolio of positioning docs, launch narratives, or campaigns that moved a real metric, not just shipped.</li> <li>Analytical: comfortable owning your own data, tying narrative decisions to funnel or revenue metrics, and making the case with numbers.</li> <li>Active, daily use of AI Building tools as part of your real workflow: research, drafting, messaging testing, and competitive intelligence.</li> <li>Experience building a function or team from a small base, with the judgment to prioritize ruthlessly.</li> <li>Excellent written and spoken English and Spanish or Portuguese; comfortable working across LATAM markets and cultures.</li> <li>Comfortable operating cross-functionally with Sales, Product, and Growth, and able to hold your own in a room with Product leadership.</li> </ul> <h2>Nice to haves</h2> <ul> <li>Fintech, payments, or B2B SaaS experience.</li> <li>Startup or scale-up experience, where you built things without a large team or established process.</li> <li>Experience with GTM in more than one LATAM market simultaneously.</li> </ul><div class="content-conclusion"><h2>Why Clara</h2> <ul> <li><strong>A high talent-density team</strong> driven to make an impact in Latin America — low ego, high ownership.</li> <li>Competitive salary and stock options (ESOP) from day one.</li> <li>An annual learning budget and accelerated development paths.</li> <li>English is our working language, with Spanish and Portuguese every day.</li> </ul> <h2>How we work</h2> <ul> <li><strong>Clarity</strong> — Open and direct communication: we say what we mean and give context where it matters.</li> <li><strong>Simplicity</strong> — If it can be simpler, it should be.</li> <li><strong>Ownership</strong> — We own everything we do, end to end. When something needs to happen, we don't wait.</li> <li><strong>Pride</strong> — We hold ourselves to a high standard, and it shows in what we deliver.</li> <li><strong>ABC (Always Be Changing)</strong> — We adapt fast, embrace change, and keep learning.</li> <li><strong>Inclusivity</strong> — Diverse ideas, stories and perspectives build a better Clara.</li> </ul> <p>If you meet the must-haves, apply — the nice-to-haves are a bonus, not a requirement.</p></div>