Founding Marketing Lead

About the Role This is a founding marketing role at a Y Combinator–backed consumer wearable startup building the first device designed to read and analyze real-time emotional states. As the first marketing hire, you'll own the entire marketing function — brand, social, communications, and launch — and grow into leading the marketing org as the company scales toward consumer launch. What You'll Do Own marketing end-to-end as the company's first and founding marketing hire. Build and scale brand identity and social presence ahead of consumer launch. Lead go-to-market strategy and communications for the wearable device. Develop and manage influencer, creator, and community partnerships at scale. Design and grow the marketing organization as the team expands. What We're Looking For 2–3+ years of marketing experience with a proven track record in consumer hardware wearables. End-to-end ownership of brand, social, communications, and product launch — not just one slice. Deep expertise in social media and community management for consumer brands. Demonstrated experience building influencer and creator partnerships at scale. Hands-on, scrappy operator who can execute without a large team or budget. Experience leading or scaling a marketing org, including hiring and people leadership. Strong consumer taste and instinct — background in consumer goods or consumer social preferred; B2B-only backgrounds are not a fit. Based in the San Francisco Bay Area and able to work on-site in San Francisco. Compensation & Benefits Base salary $80,000–$125,000 USD annually , plus meaningful early-stage equity. Visa sponsorship is not available; H-1B transfers are accepted. Location On-site in San Francisco, CA. Candidates must be based in the San Francisco Bay Area.