Engagement Marketing Lead

About Lyra Health Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions. About the Role: As our Engagement Marketing Lead, you will play a key role in scaling member registration and engagement across Lyra Health's full book of business. Building the operating models, playbooks, and scaled marketing solutions that make it possible to deliver high-quality engagement to every customer without requiring 1:1 customization. We're looking for a builder and systems thinker who can translate what works with individual customers into repeatable marketing programming and processes that reach many customers efficiently, and who is comfortable partnering across Customer Marketing, Customer Success, Strategy & Operations, and Analytics to make that happen. This role is ideal for someone who thinks in systems and repeatable models rather than one-off solutions — a marketer who wants their impact to be felt across hundreds of customers rather than a handful.