CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)
Anywhere in the World·Posted today
fintechedtech
<img src="https://we-work-remotely.imgix.net/logos/0171/6588/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Bulgaria <br /><strong>URL:</strong> <a href="http://jobhire.ai">http://jobhire.ai</a> </p> <strong>Description</strong><br><p><strong>CVM Lead (US Market)</strong></p><p><strong>Location:</strong> Remote </p><p><strong>Job Type:</strong> Full-time</p><p></p><h3><strong>About </strong><a class="external" href="http://JobHire.AI"><strong>JobHire.AI</strong></a></h3><p><a class="external" href="http://JobHire.AI">JobHire.AI</a> is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth.</p><p></p><h3><strong>Why This Role Now</strong></h3><p>We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API.</p><p>That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically.</p><p></p><h3><strong>What You'll Own</strong></h3><h3><strong>Funnel Conversion</strong></h3><ul><li>Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.</li><li>Own first-purchase activation across the first 7 days.</li></ul><h3><strong>Retention & Rebill</strong></h3><ul><li>Differentiate renewal sequences by plan tier (1 / 3 / 6 month).</li><li>Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.</li><li>Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.</li></ul><h3><strong>Reactivation</strong></h3><ul><li>Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.</li><li>Recover revenue from a base that is currently dormant due to deliverability issues.</li></ul><h3><strong>Add-on Monetization</strong></h3><ul><li>Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.</li></ul><h3><strong>Channel & Tooling</strong></h3><ul><li>Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; <a class="external" href="http://Customer.io">Customer.io</a> is the alternative).</li><li>Recover and maintain email domain reputation.</li><li>Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).</li><li>Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).</li></ul><h3><strong>Measurement</strong></h3><ul><li>Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.</li></ul><p></p><h3><strong>Expected Outcomes</strong></h3><h3><strong>First 3 Months</strong></h3><ol><li>Email deliverability restored to historical baseline.</li><li>Reactivation campaign launched with measurable incremental conversion against a holdout.</li><li>Differentiated renewal flows live for 1 / 3 / 6 month plans.</li><li>Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative.</li></ol><h3><strong>First 6 Months</strong></h3><ol><li>SMS and web push live as ongoing production channels in lifecycle flows.</li><li>Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences.</li><li>Measurable lift in month-1 rebill rate via differentiated and intervention flows.</li><li>Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences.</li><li>Per-flow incremental revenue reported weekly via proper holdout methodology.</li></ol><h3><strong>12 Months</strong></h3><ol><li>CVM channel contributing as a top-3 incremental revenue source for the company.</li><li>Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented.</li><li>Process documentation and tooling stable enough to remove key-person risk.</li></ol><p><br><strong>We keep our hiring process quick and simple:</strong></p><ul><li>HR Introduction Call</li><li>Team Interviews</li><li>Challenge</li><li>Reference Check (with three prior managers)</li></ul><br><br><strong>Requirements</strong><br><h3><strong>You're a Fit If You Have</strong></h3><ul><li><strong>3+ years operating CVM/lifecycle programs on the US market specifically.</strong> <strong>US b2c subscription.</strong> This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.</li><li>5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).</li><li>Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, <a class="external" href="http://Customer.io">Customer.io</a>, or Klaviyo also relevant.</li><li>Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").</li><li>Real, hands-on experience launching web push and measuring its lift.</li><li>SQL good enough to pull your own segments and validate your own data.</li><li>A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.</li><li>A track record of measurable incremental revenue from CRM, ideally validated through holdout.</li><li>Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.<br></li></ul><h3><strong>Nice to Have</strong></h3><ul><li>Experience migrating off a damaged email domain.</li><li>Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).</li><li>iMessage Business / RCS experience.</li><li>Communication (speak English and Russian).</li></ul><br><br><strong>Benefits</strong><br><h3></h3><ul><li>Clear mandate and ownership from day one. You're the function, not a contributor to it.</li><li>The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company.</li><li>Direct work with the CMO, CEO, and Growth PM. No layers, no politics.</li><li>A market where your work is directly visible to users searching for their next job — outcomes you can feel.</li><li>$4000-7000/month + 38DaysOff.<br></li></ul> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/jobhire-crm-cvm-lifecycle-retention-marketing-lead-us-b2c-subscription-only">https://weworkremotely.com/remote-jobs/jobhire-crm-cvm-lifecycle-retention-marketing-lead-us-b2c-subscription-only</a></p>