Chief Marketing Officer (Mandarin Speaking)

<p>My client is a financial services company and looking for a Chief Marketing Officer roles.</p> <h3>Job Description</h3> <ul> <li>Define and execute the global brand strategy and positioning to establish a trustworthy and professional market presence.</li> <li>Build and optimize full-funnel growth models encompassing performance marketing, content strategy, and community-driven acquisition to drive AUM growth.</li> <li>Design global partner networks and incentive models for IBs and KOLs to create scalable, viral growth structures across multiple regions.</li> <li>Lead the go-to-market strategy for core products like automated trading and copy-trading systems while managing key performance metrics like CPA, LTV, and ROI.</li> <li>Lead and scale a multi-functional marketing and growth team, establishing KPIs that align with global commercialization goals.</li> </ul> <h3>Requirements</h3> <ul> <li>Bachelor’s degree or above in Marketing, Finance, Media, or a related discipline.</li> <li>5 to 10+ years of progressive experience in brand building, user growth, and marketing strategy.</li> <li>Demonstrated leadership experience managing cross-functional teams of 10 or more people.</li> <li>Deep understanding of the financial services or trading industry, specifically regarding IBs, KOLs, and affiliate models.</li> <li>Strong data-driven mindset with a proven track record of optimizing marketing budgets, conversion funnels, and ROI.</li> </ul>