Brand Marketing Strategist (Mid-Level) | Remote

<img src="https://we-work-remotely.imgix.net/logos/0171/6025/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Remote <br /><strong>URL:</strong> <a href="https://www.toptal.com/">https://www.toptal.com/</a> </p> <h2>About the Role</h2> <p>We're looking for a Brand Marketing Strategist to execute brand positioning, content, and go-to-market initiatives for clients across industries — from brand consistency audits to hands-on creative production and channel-specific campaigns. This is a hands-on execution role: you'll take strategic direction and turn it into real deliverables, whether that's a brand audit and roadmap, multi-channel creative assets, or a growth-focused campaign. Scope and format flex by engagement, from short single-deliverable sprints to ongoing embedded work.</p> <h2>What You'll Do</h2> <ul> <li> <p>Audit existing brand assets and presence, identifying inconsistencies and proposing a brand consistency roadmap</p> </li> <li> <p>Develop brand messaging, positioning, and visual guidelines aligned with client strategy</p> </li> <li> <p>Produce multi-channel creative content — social, email, print, or digital — depending on client need</p> </li> <li> <p>Support go-to-market execution for new products, markets, or campaigns</p> </li> <li> <p>Execute channel-specific campaigns (e.g., LinkedIn, paid social) when scope calls for it</p> </li> <li> <p>Collaborate with client stakeholders to translate brand strategy into tangible marketing assets</p> </li> <li> <p>Maintain brand consistency across touchpoints throughout the engagement</p> </li> </ul> <h2>What You Bring</h2> <ul> <li> <p>Solid experience in brand marketing, brand strategy, or brand-focused creative production</p> </li> <li> <p>Portfolio of relevant brand-building work, agency or in-house</p> </li> <li> <p>Design tool fluency (Adobe Creative Suite, Figma) for hands-on creative roles, or paid media platform experience (Meta, Google Ads) for growth-oriented roles</p> </li> <li> <p>Strong written and visual communication skills</p> </li> <li> <p>Ability to work independently against a defined scope and deliver on tight timelines</p> </li> <li> <p>Comfort adapting to different client industries and brand voices</p> </li> </ul> <h2>Nice to Have</h2> <ul> <li> <p>Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services, media/personal branding)</p> </li> <li> <p>International market experience for clients operating outside the US</p> </li> <li> <p>Experience with single-deliverable engagements (e.g., profile or channel-specific brand refreshes)</p> </li> </ul> <h2>Why This Role</h2> <ul> <li> <p>Varied scope: Work spans quick single-deliverable tasks to longer embedded creative production engagements</p> </li> <li> <p>Real ownership: Take brand direction and turn it into finished, client-ready work</p> </li> <li> <p>Cross-industry exposure: Work with clients across industrial, consumer, financial services, and media sectors</p> </li> <li> <p>Flexible engagement structure: Hourly or full-time depending on the project</p> </li> </ul> <h2>How to Apply</h2> <p>Ready to bring brand strategy to life across channels and industries? Apply through Toptal here: https://www.toptal.com/talent/apply</p> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/toptal-brand-marketing-strategist-mid-level-remote">https://weworkremotely.com/remote-jobs/toptal-brand-marketing-strategist-mid-level-remote</a></p>