Brand Designer

About the Role This is a rare opportunity to own brand design end-to-end at a fast-moving, enterprise-grade AI platform company based in Berlin. You'll have real creative latitude to shape how the company is experienced across every touchpoint — from the website and design system to merch, office spaces, and event booths. You'll work on a small team where your decisions are visible, your taste matters, and the feedback loops are fast. The company operates in the B2B AI/SaaS space, helping large organisations securely adopt and integrate generative AI across their operations. The brand needs to earn trust and feel sharp — and you'll be the person making that happen. What You'll Do Own and evolve the design system, maintaining components, tokens, and visual patterns built for reuse and scale. Design high-quality merchandise, brief suppliers, iterate on samples, and make final calls on materials and quality. Shape physical spaces — the office, event setups, and conference booths — to craft intentional brand experiences. Lead special creative projects end-to-end, from product launch moments to one-off campaigns and collaborations. Maintain the website's visual and frontend quality, shipping production-ready updates independently without a ticket queue. Move fluidly between Figma, supplier briefs, and vendor conversations while keeping multiple projects moving forward. Treat brand as a complete experience, aligning objects, spaces, and screens into a cohesive point of view. Leverage AI tools to accelerate workflows without sacrificing craft or judgment. What We're Looking For Must-haves: 5+ years of brand design experience delivering end-to-end brand experiences — design systems, merchandise, and physical spaces. Strong Figma skills and the ability to ship designs in production with frontend implementation (no handoff to developers). Proven track record leading high-visibility creative projects from concept to delivery, including launch moments and campaigns. Design system ownership: components, tokens, visual patterns, and scalable reusable assets. Experience shaping physical spaces for offices, events, or exhibitions. Merch production experience: briefing suppliers, iterating on samples, assessing quality. Comfortable operating with ambiguity — able to define a brief when none exists. Collaborative and kind, with the ability to defend design decisions with clear taste and rigour. Nice-to-haves: Experience with colour token creation or accessibility considerations in design systems. Motion design or animation capabilities to augment brand storytelling. Practical use of AI tools to accelerate design work. Location & Work Arrangement This role is on-site in Berlin, Germany . Visa sponsorship is not available — candidates must already have the right to work in Germany. Compensation & Benefits Compensation details were not provided for this role. Expect a competitive package in line with a well-funded early-stage startup in Berlin, with meaningful equity upside and direct creative ownership from day one.