Associate, Paid Social

GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions. We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you! GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace Associate, Paid Social Bengaluru, Karnataka, India We are looking for an Associate, Paid Social who has the ability to manage campaign performance and the capability to dig into the data and define how to make the campaign successful. What you do - • Build comprehensive paid social strategies aligned with client objectives, budgets, and KPIs. • Execute paid social campaigns across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including ad creation, targeting, and bidding. • Actively monitor campaign performance, make data-driven optimizations, and troubleshoot issues. • Client & Team Collaboration. • Participate in client and internal meetings, presenting campaign plans, results, and recommendations clearly and professionally. Who you are • 1- 4 year’s experience in managing portfolio of accounts in Paid Social vertical. • Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief. Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns. • Participating/leading in the strategy planning discussions with the client to discuss about different strategies like audience, ad formats, bidding, budget allocation, etc. • Working with multiple stakeholders like different brand owners and coordinating with the internal team to get the work done with 100% quality. • Sharing knowledge across the team especially for the juniors to help them grow. Guiding/mentoring them with the queries they have in daily operations. • Responsible to work towards achieving the target KPIs/campaign objective for the brands by guiding the internal team. • Planning & forecasting the budget & estimating the other metrics based on the audience & it's size and historical performance. • Conducting regular research to provide client with different strategies that can improve brand performance. • Previous agency experience would be a plus.