Asian American Expo Marketing - Local Community & Influencer Outreach
USA Only·Posted today
<p> <strong>Headquarters:</strong> United States <br /><strong>URL:</strong> <a href="https://impulseuniverse.com">https://impulseuniverse.com</a> </p> <div> <div><strong>Benefits:</strong></div> <ul> <li>Bonus based on performance</li> <li>Company parties</li> <li>Flexible schedule</li> </ul> </div> <div> <div> <strong>About the Event</strong><br>America’s largest Lunar New Year spectacle is back and bolder than ever! Spanning 7 massive halls with over 1,400 vendors, the Asian American Expo brings you the ultimate celebration of mouthwatering Asian street food, nonstop cultural performances, and high-energy excitement. Step into the Year of the Ram, grab your official Red Envelope at the door, and get ready to experience the luckiest weekend of the year!<br><br><strong>About the Role</strong><br>We are seeking a high-energy, results-obsessed Marketing Contractor to drive direct ticket sales for the Asian American Expo 2027, America’s largest Lunar New Year celebration (7 massive halls, 1,400+ vendors, and hourly cash Red Envelope prize drops taking place January 16–17, 2027 at the Fairplex in Pomona, CA). This is NOT a brand awareness or vanity metrics role. We are looking for a direct-response outreach strategist whose sole focus is converting Southern California local audiences into paying ticket holders through nano/micro-influencers and grassroots digital community channels.<br><br><strong>Core Responsibilities</strong> </div><ul> <li> <strong>Nano & Micro-Influencer Acquisition:</strong> Identify, pitch, and onboard local SoCal nano/micro-influencers (foodies, lifestyle, family, culture, and local deals) with active, hyper-local followings to promote the Asian American Expo.</li> <li> <strong>Grassroots Community Marketing:</strong> Actively seat promotional messaging, ticket offers, and event announcements across regional SoCal Facebook groups, local community forums, Nextdoor, Reddit, and cultural community boards.</li> <li> <strong>Direct-Response Campaign Execution:</strong> Focus messaging around high-converting hooks, specifically highlighting the event scale, food night market, and the "Luckiest Weekend of the Year" Red Envelope cash/prize drops.</li> <li> <strong>Weekly Conversion Tracking:</strong> Monitor link clicks, promo code redemptions, and ticket conversion rates, optimizing or sunsetting non-performing partnerships weekly.</li> </ul><div><strong>Key Performance Indicators (KPIs)</strong></div><ul> <li> <strong>Primary Metric:</strong> Total Event Ticket Sales & Revenue Generated (analyzed on a day by day snapshot compared to last year).</li> <li> <strong>Secondary Metric:</strong> Number of activated, high-converting local SoCal creators actively posting and driving trackable sales.</li> </ul><div><strong>Qualifications & Requirements</strong></div><ul> <li> <strong>Proven Track Record:</strong> Demonstrated experience in direct-response marketing, affiliate management, event ticketing, or conversion-focused influencer outreach.</li> <li> <strong>SoCal Market Familiarity:</strong> Deep understanding of Southern California sub-markets, local food culture, Asian community networks, and regional interest groups (LA, SGV, Orange County, IE).</li> <li> <strong>Outreach Hustle:</strong> Strong negotiation and persuasion skills to quickly secure high-converting partnerships on lean timelines.</li> <li> <strong>Tools:</strong> Proficiency with Google Workspace, affiliate/promo tracking tools, Meta/Facebook group networking, and social outreach management.</li> </ul><div> <strong>How to Apply</strong><br>Submit your resume along with 1–2 examples of previous campaigns where you directly drove sales or ticket conversions through grassroots outreach or creator partnerships. </div> </div> <p>This is a remote position.</p> <p><strong>To apply:</strong> <a href="https://weworkremotely.com/remote-jobs/impulse-universe-inc-asian-american-expo-marketing-local-community-influencer-outreach">https://weworkremotely.com/remote-jobs/impulse-universe-inc-asian-american-expo-marketing-local-community-influencer-outreach</a></p>